{"id":109,"date":"2026-09-20T15:38:49","date_gmt":"2026-09-20T12:38:49","guid":{"rendered":"https:\/\/baigr.com\/blog\/?p=109"},"modified":"2026-10-11T02:22:09","modified_gmt":"2026-10-10T23:22:09","slug":"%d8%a7%d9%84%d8%b9%d8%a7%d8%a6%d8%af-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d9%8a-roas-%d9%87%d9%84-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa%d9%83-%d8%aa%d8%b1%d8%a8%d8%ad-%d8%a3%d9%85-%d8%aa","status":"publish","type":"post","link":"https:\/\/baigr.com\/blog\/%d8%a7%d9%84%d8%b9%d8%a7%d8%a6%d8%af-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d9%8a-roas-%d9%87%d9%84-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa%d9%83-%d8%aa%d8%b1%d8%a8%d8%ad-%d8%a3%d9%85-%d8%aa\/","title":{"rendered":"\u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a ROAS: \u0647\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u062a\u0631\u0628\u062d \u0623\u0645 \u062a\u062e\u0633\u0631 \u0628\u0635\u0645\u062a\u061f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0644\u0648\u062d\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062a\u0642\u0648\u0644 \u0625\u0646 \u062d\u0645\u0644\u062a\u0643 \u0646\u0627\u062c\u062d\u0629: \u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u0623\u0646\u0641\u0642\u062a\u0647 \u0623\u0639\u0627\u062f \u062b\u0644\u0627\u062b\u0629. \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u062a\u0635\u0644\u060c \u0648\u0627\u0644\u0637\u0644\u0628\u0627\u062a \u062a\u064f\u0634\u062d\u0646\u060c \u0648\u0623\u0646\u062a \u062a\u0641\u0643\u0631 \u0641\u064a \u0645\u0636\u0627\u0639\u0641\u0629 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629. \u062b\u0645 \u062a\u0641\u062a\u062d \u062d\u0633\u0627\u0628\u0643 \u0627\u0644\u0628\u0646\u0643\u064a \u0622\u062e\u0631 \u0627\u0644\u0634\u0647\u0631\u060c \u0641\u0644\u0627 \u062a\u062c\u062f \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0630\u064a \u062a\u0648\u0642\u0639\u062a\u0647.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0633\u0628\u0628 \u0623\u0646 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0630\u064a \u0631\u0623\u064a\u062a\u0647 \u0644\u0645 \u064a\u0643\u0646 \u0631\u0628\u062d\u064b\u0627\u060c \u0628\u0644 \u0625\u064a\u0631\u0627\u062f\u0627\u062a. \u0648\u0628\u064a\u0646 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u0631\u0628\u062d \u062a\u0642\u0641 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u0627\u0644\u0634\u062d\u0646\u060c \u0648\u0631\u0633\u0648\u0645 \u0627\u0644\u062f\u0641\u0639\u060c \u0648\u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a. \u062d\u0645\u0644\u0629 \u062a\u0628\u062f\u0648 \u0631\u0627\u0628\u062d\u0629 \u0641\u064a \u0644\u0648\u062d\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0642\u062f \u062a\u062e\u0633\u0631\u0643 \u0627\u0644\u0645\u0627\u0644 \u0641\u0639\u0644\u064a\u064b\u0627\u060c \u0628\u0635\u0645\u062a\u060c \u0645\u0639 \u0643\u0644 \u0637\u0644\u0628 \u062c\u062f\u064a\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u0633\u062a\u062a\u0639\u0644\u0645 \u0643\u064a\u0641 \u062a\u062d\u0633\u0628 <strong>\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a ROAS<\/strong> \u0628\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629\u060c \u0648\u062a\u062d\u062f\u062f \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0645\u0634\u0631\u0648\u0639\u0643\u060c \u0648\u062a\u0639\u0631\u0641 \u0623\u0642\u0635\u0649 \u0645\u0627 \u064a\u0645\u0643\u0646\u0643 \u062f\u0641\u0639\u0647 \u0645\u0642\u0627\u0628\u0644 \u0643\u0644 \u0639\u0645\u064a\u0644. \u0648\u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0644 \u062d\u0627\u0633\u0628\u0629 \u062a\u0637\u0628\u0651\u0642 \u0639\u0644\u064a\u0647\u0627 \u0623\u0631\u0642\u0627\u0645 \u062d\u0645\u0644\u062a\u0643 \u0645\u0628\u0627\u0634\u0631\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ROAS<\/strong> = \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0629 \u00f7 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a. \u0625\u064a\u0631\u0627\u062f\u0627\u062a 3,000 \u0645\u0646 \u0625\u0646\u0641\u0627\u0642 1,000 \u062a\u0639\u0646\u064a ROAS \u064a\u0633\u0627\u0648\u064a 3.<\/li>\n\n\n\n<li>ROAS \u064a\u0642\u064a\u0633 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0644\u0627 \u0627\u0644\u0631\u0628\u062d. \u0627\u0644\u062d\u0645\u0644\u0629 \u062a\u0631\u0628\u062d \u0641\u0642\u0637 \u0625\u0646 \u062a\u062c\u0627\u0648\u0632 ROAS \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643.<\/li>\n\n\n\n<li><strong>ROAS \u0627\u0644\u062a\u0639\u0627\u062f\u0644<\/strong> = 1 \u00f7 \u0647\u0627\u0645\u0634 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629. \u0628\u0647\u0627\u0645\u0634 35% \u064a\u0643\u0648\u0646 ROAS \u0627\u0644\u062a\u0639\u0627\u062f\u0644 \u0646\u062d\u0648 2.86.<\/li>\n\n\n\n<li>\u0623\u0642\u0635\u0649 \u062a\u0643\u0644\u0641\u0629 \u062a\u062a\u062d\u0645\u0644\u0647\u0627 \u0644\u0644\u0639\u0645\u064a\u0644 = \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 \u00d7 \u0647\u0627\u0645\u0634 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629.<\/li>\n\n\n\n<li>\u0648\u0633\u0651\u0639 \u0627\u0644\u062d\u0645\u0644\u0629 \u062d\u064a\u0646 \u064a\u062a\u062c\u0627\u0648\u0632 ROAS \u0627\u0644\u062a\u0639\u0627\u062f\u0644 \u0628\u0648\u0636\u0648\u062d\u060c \u0648\u062d\u0633\u0651\u0646\u0647\u0627 \u062d\u064a\u0646 \u064a\u0642\u062a\u0631\u0628 \u0645\u0646\u0647\u060c \u0648\u0623\u0648\u0642\u0641\u0647\u0627 \u062d\u064a\u0646 \u064a\u0628\u0642\u0649 \u062a\u062d\u062a\u0647.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#what\">\u0645\u0627 \u0647\u0648 ROAS \u0648\u0643\u064a\u0641 \u062a\u062d\u0633\u0628\u0647\u061f<\/a><\/li>\n\n\n\n<li><a href=\"#trap\">\u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u064a\u0639\u0646\u064a ROAS \u0627\u0644\u0645\u0631\u062a\u0641\u0639 \u0623\u0646\u0643 \u062a\u0631\u0628\u062d\u061f<\/a><\/li>\n\n\n\n<li><a href=\"#breakeven\">\u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644: \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0630\u064a \u064a\u0641\u0635\u0644 \u0627\u0644\u0631\u0628\u062d \u0639\u0646 \u0627\u0644\u062e\u0633\u0627\u0631\u0629<\/a><\/li>\n\n\n\n<li><a href=\"#calc\">\u062d\u0627\u0633\u0628\u0629 ROAS \u0648\u0627\u0644\u0631\u0628\u062d<\/a><\/li>\n\n\n\n<li><a href=\"#cpa\">\u0623\u0642\u0635\u0649 \u0645\u0627 \u062a\u062f\u0641\u0639\u0647 \u0645\u0642\u0627\u0628\u0644 \u0643\u0644 \u0639\u0645\u064a\u0644<\/a><\/li>\n\n\n\n<li><a href=\"#decide\">\u0645\u062a\u0649 \u062a\u0648\u0633\u0651\u0639 \u062d\u0645\u0644\u062a\u0643 \u0648\u0645\u062a\u0649 \u062a\u0648\u0642\u0641\u0647\u0627\u061f<\/a><\/li>\n\n\n\n<li><a href=\"#mistakes\">5 \u0623\u062e\u0637\u0627\u0621 \u0641\u064a \u0642\u0631\u0627\u0621\u0629 ROAS<\/a><\/li>\n\n\n\n<li><a href=\"#faq\">\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0627 \u0647\u0648 ROAS \u0648\u0643\u064a\u0641 \u062a\u062d\u0633\u0628\u0647\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS)<\/strong> \u0647\u0648 \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642\u0647\u0627 \u0645\u0642\u0627\u0628\u0644 \u0643\u0644 \u0648\u062d\u062f\u0629 \u062a\u0646\u0641\u0642\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0648\u064a\u064f\u062d\u0633\u0628 \u0628\u0642\u0633\u0645\u0629 \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0629 \u0639\u0644\u0649 \u062a\u0643\u0644\u0641\u062a\u0647\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0629:<\/strong> ROAS = \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0629 \u00f7 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a<br>\u0645\u062b\u0627\u0644: \u0623\u0646\u0641\u0642\u062a 1,000 \u062f\u0648\u0644\u0627\u0631 \u0648\u062d\u0642\u0642\u062a 3,000 \u062f\u0648\u0644\u0627\u0631 \u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0625\u0630\u0646 ROAS = 3,000 \u00f7 1,000 = <strong>3<\/strong>\u060c \u0648\u064a\u064f\u0643\u062a\u0628 \u0623\u062d\u064a\u0627\u0646\u064b\u0627 3x \u0623\u0648 300%.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/d8j0ntlcm91z4.cloudfront.net\/user_3HMjZPgpKCsHgo8BLC9DovmF1SX\/hf_20260920_123409_a09d85ad-0eee-4919-82a2-ca68f9d82fb5.png\" alt=\"\u062c\u0647\u0627\u0632 \u0644\u0648\u062d\u064a \u064a\u0639\u0631\u0636 \u0645\u062e\u0637\u0637 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u0625\u0646\u0641\u0627\u0642\u060c \u0648\u0628\u0637\u0627\u0642\u0629 \u0632\u062c\u0627\u062c\u064a\u0629 \u0628\u0645\u0639\u0627\u062f\u0644\u0629 ROAS: \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0645\u0642\u0633\u0648\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\" style=\"aspect-ratio:1.7777777777777777;width:1376px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u064a\u0639\u0646\u064a ROAS \u0627\u0644\u0645\u0631\u062a\u0641\u0639 \u0623\u0646\u0643 \u062a\u0631\u0628\u062d\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0623\u0646 ROAS \u064a\u0642\u0627\u0631\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a\u060c \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0644\u064a\u0633\u062a \u0645\u0627 \u064a\u0628\u0642\u0649 \u0641\u064a \u062c\u064a\u0628\u0643. \u0645\u0646 \u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0628\u064a\u0639 \u062a\u062f\u0641\u0639 \u0623\u0648\u0644\u064b\u0627 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u062b\u0645 \u0627\u0644\u0634\u062d\u0646 \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641\u060c \u062b\u0645 \u0631\u0633\u0648\u0645 \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a. \u0645\u0627 \u064a\u062a\u0628\u0642\u0649 \u0628\u0639\u062f \u0630\u0644\u0643 \u0647\u0648 <strong>\u0647\u0627\u0645\u0634 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629<\/strong>\u060c \u0648\u0645\u0646\u0647 \u0648\u062d\u062f\u0647 \u062a\u062f\u0641\u0639 \u062b\u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0646\u0623\u062e\u0630 \u0645\u062a\u062c\u0631\u064b\u0627 \u0647\u0627\u0645\u0634 \u0645\u0633\u0627\u0647\u0645\u062a\u0647 35%\u060c \u0623\u064a \u0623\u0646 \u0643\u0644 100 \u062f\u0648\u0644\u0627\u0631 \u0645\u0628\u064a\u0639\u0627\u062a \u062a\u062a\u0631\u0643 \u0644\u0647 35 \u062f\u0648\u0644\u0627\u0631\u064b\u0627 \u0642\u0628\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646. \u0627\u0646\u0638\u0631 \u0625\u0644\u0649 \u062b\u0644\u0627\u062b \u062d\u0645\u0644\u0627\u062a \u0644\u0647:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u0627\u0644\u062d\u0645\u0644\u0629<\/th><th>\u0627\u0644\u0625\u0646\u0641\u0627\u0642<\/th><th>\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/th><th>ROAS<\/th><th>\u0627\u0644\u0631\u0628\u062d \u0628\u0639\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/th><\/tr><\/thead><tbody><tr><td>\u0627\u0644\u062d\u0645\u0644\u0629 \u0623<\/td><td>$1,000<\/td><td>$3,000<\/td><td>3.0<\/td><td>$50<\/td><\/tr><tr><td>\u0627\u0644\u062d\u0645\u0644\u0629 \u0628<\/td><td>$1,000<\/td><td>$2,500<\/td><td>2.5<\/td><td>\u062e\u0633\u0627\u0631\u0629 $125<\/td><\/tr><tr><td>\u0627\u0644\u062d\u0645\u0644\u0629 \u062c<\/td><td>$500<\/td><td>$2,500<\/td><td>5.0<\/td><td>$375<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062d\u0645\u0644\u0629 \u0628 \u062a\u0628\u062f\u0648 \u062c\u064a\u062f\u0629 \u0641\u064a \u0644\u0648\u062d\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a: \u0643\u0644 \u062f\u0648\u0644\u0627\u0631 \u064a\u0639\u064a\u062f \u062f\u0648\u0644\u0627\u0631\u064a\u0646 \u0648\u0646\u0635\u0641\u064b\u0627. \u0644\u0643\u0646\u0647\u0627 \u062a\u062e\u0633\u0631 125 \u062f\u0648\u0644\u0627\u0631\u064b\u0627. \u0648\u0627\u0644\u062d\u0645\u0644\u0629 \u0623\u060c \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u062d\u062a\u0641\u0644 \u0628\u0647\u0627\u060c \u062a\u0631\u0628\u062d 50 \u062f\u0648\u0644\u0627\u0631\u064b\u0627 \u0641\u0642\u0637 \u0645\u0646 \u0623\u0644\u0641 \u062f\u0648\u0644\u0627\u0631 \u0625\u0646\u0641\u0627\u0642. (\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u062a\u0648\u0636\u064a\u062d\u064a\u0629\u060c \u0637\u0628\u0651\u0642 \u0623\u0631\u0642\u0627\u0645\u0643 \u0641\u064a \u0627\u0644\u062d\u0627\u0633\u0628\u0629 \u0623\u062f\u0646\u0627\u0647).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0643\u0644\u0651\u0641\u0643 \u0623\u0643\u062b\u0631 \u0645\u0645\u0627 \u062a\u0631\u0628\u062d\u0647 \u0645\u0646\u0647\u0627 \u0644\u064a\u0633\u062a \u0646\u0645\u0648\u064b\u0627\u060c \u0628\u0644 \u0646\u0632\u064a\u0641.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644: \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0630\u064a \u064a\u0641\u0635\u0644 \u0627\u0644\u0631\u0628\u062d \u0639\u0646 \u0627\u0644\u062e\u0633\u0627\u0631\u0629<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ROAS \u0627\u0644\u062a\u0639\u0627\u062f\u0644<\/strong> \u0647\u0648 \u0623\u0642\u0644 ROAS \u062a\u062d\u062a\u0627\u062c\u0647 \u062d\u062a\u0649 \u0644\u0627 \u062a\u062e\u0633\u0631. \u062a\u062d\u0633\u0628\u0647 \u0628\u062e\u0637\u0648\u0629 \u0648\u0627\u062d\u062f\u0629: \u0627\u0642\u0633\u0645 1 \u0639\u0644\u0649 \u0647\u0627\u0645\u0634 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0629:<\/strong> ROAS \u0627\u0644\u062a\u0639\u0627\u062f\u0644 = 1 \u00f7 \u0647\u0627\u0645\u0634 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629<br>\u0628\u0647\u0627\u0645\u0634 35%: 1 \u00f7 0.35 = <strong>2.86<\/strong>. \u0623\u064a \u062d\u0645\u0644\u0629 ROAS \u0644\u0647\u0627 \u0623\u0642\u0644 \u0645\u0646 2.86 \u062a\u062e\u0633\u0631\u060c \u0645\u0647\u0645\u0627 \u0628\u062f\u062a \u0645\u0628\u064a\u0639\u0627\u062a\u0647\u0627 \u0643\u0628\u064a\u0631\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648\u0647\u0627\u0645\u0634 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 \u064a\u064f\u062d\u0633\u0628 \u0647\u0643\u0630\u0627: (\u0633\u0639\u0631 \u0627\u0644\u0628\u064a\u0639 \u2212 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u2212 \u0627\u0644\u0634\u062d\u0646 \u2212 \u0631\u0633\u0648\u0645 \u0627\u0644\u062f\u0641\u0639) \u00f7 \u0633\u0639\u0631 \u0627\u0644\u0628\u064a\u0639. \u0645\u0646\u062a\u062c \u064a\u064f\u0628\u0627\u0639 \u0628\u0640 60 \u062f\u0648\u0644\u0627\u0631\u064b\u0627\u060c \u0648\u062a\u0643\u0644\u0641\u062a\u0647 30\u060c \u0648\u0634\u062d\u0646\u0647 6\u060c \u0648\u0631\u0633\u0648\u0645 \u062f\u0641\u0639\u0647 3\u060c \u064a\u062a\u0631\u0643 21 \u062f\u0648\u0644\u0627\u0631\u064b\u0627\u060c \u0623\u064a \u0647\u0627\u0645\u0634 35%.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/d8j0ntlcm91z4.cloudfront.net\/user_3HMjZPgpKCsHgo8BLC9DovmF1SX\/hf_20260920_123409_f52c95a3-5796-4cef-a8e0-15ed43b5f355.png\" alt=\"\u0647\u0627\u062a\u0641 \u064a\u0639\u0631\u0636 \u062d\u0627\u0633\u0628\u0629 \u0623\u0631\u0628\u0627\u062d\u060c \u0648\u0628\u0637\u0627\u0642\u0629 \u0632\u062c\u0627\u062c\u064a\u0629 \u0628\u0645\u0624\u0634\u0631 \u0648\u062e\u0637 \u062a\u0639\u0627\u062f\u0644 \u0645\u0639 \u0645\u0639\u0627\u062f\u0644\u0629 ROAS \u0627\u0644\u062a\u0639\u0627\u062f\u0644 \u062a\u0633\u0627\u0648\u064a 1 \u0645\u0642\u0633\u0648\u0645\u064b\u0627 \u0639\u0644\u0649 \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d\" style=\"aspect-ratio:1.7777777777777777;width:1376px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u062d\u0627\u0633\u0628\u0629 ROAS \u0648\u0627\u0644\u0631\u0628\u062d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u062f\u062e\u0644 \u0623\u0631\u0642\u0627\u0645 \u062d\u0645\u0644\u062a\u0643 \u0644\u062a\u0639\u0631\u0641 \u0625\u0646 \u0643\u0627\u0646\u062a \u062a\u0631\u0628\u062d \u0641\u0639\u0644\u064b\u0627.\u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a ($)\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0629 ($)\u0647\u0627\u0645\u0634 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 (%)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><small>ROAS \u0627\u0644\u0641\u0639\u0644\u064a<\/small><strong>3.00x<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><small>ROAS \u0627\u0644\u062a\u0639\u0627\u062f\u0644<\/small><strong>2.86x<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><small>\u0627\u0644\u0631\u0628\u062d \u0628\u0639\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/small><strong>$50<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0623\u0642\u0635\u0649 \u0645\u0627 \u062a\u062f\u0641\u0639\u0647 \u0645\u0642\u0627\u0628\u0644 \u0643\u0644 \u0639\u0645\u064a\u0644<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0648\u062c\u0647 \u0627\u0644\u0622\u062e\u0631 \u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644 \u0647\u0648 <strong>\u0623\u0642\u0635\u0649 \u062a\u0643\u0644\u0641\u0629 \u0627\u0633\u062a\u062d\u0648\u0627\u0630<\/strong> \u062a\u062a\u062d\u0645\u0644\u0647\u0627 (Max CPA): \u0623\u0639\u0644\u0649 \u0645\u0628\u0644\u063a \u064a\u0645\u0643\u0646\u0643 \u062f\u0641\u0639\u0647 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0642\u0627\u0628\u0644 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0648\u0627\u062d\u062f\u0629 \u062f\u0648\u0646 \u0623\u0646 \u062a\u062e\u0633\u0631.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0629:<\/strong> \u0623\u0642\u0635\u0649 \u062a\u0643\u0644\u0641\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 = \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 \u00d7 \u0647\u0627\u0645\u0634 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629<br>\u0628\u0645\u062a\u0648\u0633\u0637 \u0637\u0644\u0628 60 \u062f\u0648\u0644\u0627\u0631\u064b\u0627 \u0648\u0647\u0627\u0645\u0634 35%: 60 \u00d7 0.35 = <strong>21 \u062f\u0648\u0644\u0627\u0631\u064b\u0627<\/strong>. \u0625\u0646 \u0643\u0644\u0651\u0641\u0643 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0623\u0643\u062b\u0631 \u0645\u0646 21 \u062f\u0648\u0644\u0627\u0631\u064b\u0627\u060c \u0641\u0623\u0646\u062a \u062a\u062e\u0633\u0631 \u0645\u0639 \u0643\u0644 \u0637\u0644\u0628.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645 \u0645\u0641\u064a\u062f \u0644\u0623\u0646\u0647 \u064a\u0638\u0647\u0631 \u0645\u0628\u0627\u0634\u0631\u0629 \u0641\u064a \u0645\u062f\u064a\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062a\u062d\u062a \u0627\u0633\u0645 \u00ab\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u0646\u062a\u064a\u062c\u0629\u00bb \u0623\u0648 CPA\u060c \u0641\u062a\u0639\u0631\u0641 \u0641\u064a \u0644\u062d\u0638\u0629 \u0625\u0646 \u0643\u0627\u0646\u062a \u062d\u0645\u0644\u062a\u0643 \u0641\u0648\u0642 \u0627\u0644\u062e\u0637 \u0623\u0648 \u062a\u062d\u062a\u0647.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u062a\u0649 \u062a\u0648\u0633\u0651\u0639 \u062d\u0645\u0644\u062a\u0643 \u0648\u0645\u062a\u0649 \u062a\u0648\u0642\u0641\u0647\u0627\u061f<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0627\u062d\u0633\u0628 ROAS \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0642\u0633\u0645 \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0629 \u0639\u0644\u0649 \u0625\u0646\u0641\u0627\u0642\u0647\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a. \u0625\u064a\u0631\u0627\u062f\u0627\u062a 3,000 \u062f\u0648\u0644\u0627\u0631 \u0645\u0646 \u0625\u0646\u0641\u0627\u0642 1,000 \u062f\u0648\u0644\u0627\u0631 \u062a\u0639\u0646\u064a ROAS \u064a\u0633\u0627\u0648\u064a 3.<\/li>\n\n\n\n<li>\u0627\u062d\u0633\u0628 \u0647\u0627\u0645\u0634 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0637\u0631\u062d \u0645\u0646 \u0633\u0639\u0631 \u0627\u0644\u0628\u064a\u0639 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u0634\u062d\u0646 \u0648\u0631\u0633\u0648\u0645 \u0627\u0644\u062f\u0641\u0639\u060c \u062b\u0645 \u0627\u0642\u0633\u0645 \u0627\u0644\u0646\u0627\u062a\u062c \u0639\u0644\u0649 \u0633\u0639\u0631 \u0627\u0644\u0628\u064a\u0639.<\/li>\n\n\n\n<li>\u0627\u062d\u0633\u0628 ROAS \u0627\u0644\u062a\u0639\u0627\u062f\u0644 \u0627\u0642\u0633\u0645 1 \u0639\u0644\u0649 \u0647\u0627\u0645\u0634 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629. \u0628\u0647\u0627\u0645\u0634 35% \u064a\u0643\u0648\u0646 ROAS \u0627\u0644\u062a\u0639\u0627\u062f\u0644 \u0646\u062d\u0648 2.86.<\/li>\n\n\n\n<li>\u0642\u0627\u0631\u0646 \u0648\u0627\u062a\u062e\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0625\u0646 \u0643\u0627\u0646 ROAS \u0627\u0644\u0641\u0639\u0644\u064a \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u062a\u0639\u0627\u062f\u0644 \u0628\u0648\u0636\u0648\u062d \u0641\u0648\u0633\u0651\u0639 \u062a\u062f\u0631\u064a\u062c\u064a\u064b\u0627\u060c \u0648\u0625\u0646 \u0643\u0627\u0646 \u0642\u0631\u064a\u0628\u064b\u0627 \u0645\u0646\u0647 \u0641\u062d\u0633\u0651\u0646\u060c \u0648\u0625\u0646 \u0643\u0627\u0646 \u0623\u0642\u0644 \u0645\u0646\u0647 \u0641\u0623\u0648\u0642\u0641 \u0623\u0648 \u0623\u0639\u062f \u0627\u0644\u0628\u0646\u0627\u0621.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648\u0639\u0646\u062f \u0627\u0644\u062a\u0648\u0633\u0639\u060c \u0627\u0631\u0641\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u062e\u0637\u0648\u0627\u062a \u062a\u062f\u0631\u064a\u062c\u064a\u0629 \u0644\u0627 \u062f\u0641\u0639\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0644\u0623\u0646 \u0627\u0644\u0642\u0641\u0632\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0642\u062f \u062a\u0639\u064a\u062f \u0627\u0644\u062d\u0645\u0644\u0629 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0639\u0644\u0645 \u0648\u062a\u0631\u0628\u0643 \u0623\u062f\u0627\u0621\u0647\u0627.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/d8j0ntlcm91z4.cloudfront.net\/user_3HMjZPgpKCsHgo8BLC9DovmF1SX\/hf_20260920_123409_593cb133-cb3d-4da8-a483-5a541fb621bf.png\" alt=\"\u0647\u0627\u062a\u0641 \u064a\u0639\u0631\u0636 \u0642\u0627\u0626\u0645\u0629 \u062d\u0645\u0644\u0627\u062a \u064a\u062f\u0648\u0631 \u062d\u0648\u0644\u0647 \u0645\u0633\u0627\u0631 \u0645\u0636\u064a\u0621 \u0628\u062b\u0644\u0627\u062b \u062d\u0627\u0644\u0627\u062a: \u062a\u0648\u0633\u064a\u0639 \u0648\u062a\u062d\u0633\u064a\u0646 \u0648\u0625\u064a\u0642\u0627\u0641\u060c \u0648\u0628\u0637\u0627\u0642\u0629 \u0632\u062c\u0627\u062c\u064a\u0629 \u062a\u0642\u0648\u0644: \u0627\u0639\u0631\u0641 \u0645\u062a\u0649 \u062a\u0648\u0633\u0651\u0639\" style=\"aspect-ratio:1.7777777777777777;width:1376px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5 \u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629 \u0641\u064a \u0642\u0631\u0627\u0621\u0629 ROAS<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u0627\u0644\u0627\u0643\u062a\u0641\u0627\u0621 \u0628\u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0630\u064a \u062a\u0639\u0631\u0636\u0647 \u0627\u0644\u0645\u0646\u0635\u0629<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0643\u0644 \u0645\u0646\u0635\u0629 \u062a\u0646\u0633\u0628 \u0627\u0644\u0645\u0628\u064a\u0639\u0629 \u0644\u0646\u0641\u0633\u0647\u0627. \u0642\u062f \u064a\u0631\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0625\u0639\u0644\u0627\u0646\u0643 \u0639\u0644\u0649 \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645 \u062b\u0645 \u064a\u0628\u062d\u062b \u0639\u0646\u0643 \u0641\u064a \u062c\u0648\u062c\u0644 \u0648\u064a\u0634\u062a\u0631\u064a\u060c \u0641\u062a\u062d\u062a\u0633\u0628 \u0627\u0644\u0645\u0646\u0635\u062a\u0627\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0629 \u0646\u0641\u0633\u0647\u0627. \u0627\u062c\u0645\u0639 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0645\u0646 \u0645\u062a\u062c\u0631\u0643 \u0623\u0648 \u0646\u0638\u0627\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u0642\u0627\u0631\u0646\u0647\u0627 \u0628\u0645\u062c\u0645\u0648\u0639 \u0645\u0627 \u062a\u0642\u0648\u0644\u0647 \u0627\u0644\u0645\u0646\u0635\u0627\u062a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a \u0648\u0627\u0644\u0625\u0644\u063a\u0627\u0621\u0627\u062a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0630\u064a \u064a\u064f\u0631\u062c\u0639 \u0644\u0627 \u064a\u064f\u0639\u062f \u0645\u0628\u064a\u0639\u0629. \u0625\u0646 \u0643\u0627\u0646\u062a \u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a \u0639\u0646\u062f\u0643 \u0645\u0644\u062d\u0648\u0638\u0629\u060c \u0641\u0627\u0637\u0631\u062d\u0647\u0627 \u0645\u0646 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0642\u0628\u0644 \u062d\u0633\u0627\u0628 ROAS\u060c \u0648\u0625\u0644\u0627 \u0633\u062a\u0628\u062f\u0648 \u062d\u0645\u0644\u0627\u062a\u0643 \u0623\u0641\u0636\u0644 \u0645\u0645\u0627 \u0647\u064a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u0627\u0633\u062a\u062e\u062f\u0627\u0645 ROAS \u0648\u0627\u062d\u062f \u0644\u0643\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0646\u062a\u062c \u0628\u0647\u0627\u0645\u0634 60% \u0648\u0645\u0646\u062a\u062c \u0628\u0647\u0627\u0645\u0634 20% \u0644\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u064f\u062d\u0643\u0645 \u0639\u0644\u064a\u0647\u0645\u0627 \u0628\u0627\u0644\u0631\u0642\u0645 \u0646\u0641\u0633\u0647. \u0627\u062d\u0633\u0628 ROAS \u062a\u0639\u0627\u062f\u0644 \u0645\u0646\u0641\u0635\u0644\u064b\u0627 \u0644\u0643\u0644 \u0641\u0626\u0629 \u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0623\u0648 \u0644\u0643\u0644 \u0645\u0646\u062a\u062c \u0631\u0626\u064a\u0633\u064a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u0627\u0644\u062d\u0643\u0645 \u0639\u0644\u0649 \u0627\u0644\u062d\u0645\u0644\u0629 \u0641\u064a \u0623\u064a\u0627\u0645\u0647\u0627 \u0627\u0644\u0623\u0648\u0644\u0649<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u062a\u0645\u0631 \u0628\u0645\u0631\u062d\u0644\u0629 \u062a\u0639\u0644\u0651\u0645 \u062a\u062a\u0630\u0628\u0630\u0628 \u0641\u064a\u0647\u0627 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u0623\u0639\u0637\u0650 \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u0642\u062a\u064b\u0627 \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0643\u0627\u0641\u064a\u0629 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0648\u0642\u0641\u0647\u0627 \u0623\u0648 \u062a\u0636\u0627\u0639\u0641\u0647\u0627.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u0646\u0633\u064a\u0627\u0646 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0646 \u0643\u0627\u0646 \u0639\u0645\u064a\u0644\u0643 \u064a\u0634\u062a\u0631\u064a \u0645\u0646\u0643 \u0645\u0631\u0627\u062a \u0645\u062a\u0643\u0631\u0631\u0629\u060c \u0645\u062b\u0644 \u0627\u0644\u0642\u0647\u0648\u0629 \u0623\u0648 \u0645\u0633\u062a\u062d\u0636\u0631\u0627\u062a \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0623\u0648 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a\u060c \u0641\u0642\u062f \u062a\u0642\u0628\u0644 ROAS \u0623\u0642\u0644 \u0641\u064a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0623\u0648\u0644\u060c \u0644\u0623\u0646 \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u064a\u0623\u062a\u064a \u0641\u064a \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629. \u0627\u062d\u0633\u0628 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0623\u0634\u0647\u0631 \u0642\u0628\u0644 \u0623\u0646 \u062a\u062d\u0643\u0645 \u0639\u0644\u0649 \u0627\u0644\u062d\u0645\u0644\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629 \u0639\u0646 ROAS<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u0645\u0627 \u0647\u0648 ROAS \u0627\u0644\u062c\u064a\u062f\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627 \u064a\u0648\u062c\u062f \u0631\u0642\u0645 \u0648\u0627\u062d\u062f \u062c\u064a\u062f \u0644\u0643\u0644 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639. ROAS \u0627\u0644\u062c\u064a\u062f \u0647\u0648 \u0627\u0644\u0630\u064a \u064a\u062a\u062c\u0627\u0648\u0632 \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0628\u0647\u0627\u0645\u0634 \u0643\u0627\u0641\u064d. \u0645\u062a\u062c\u0631 \u0628\u0647\u0627\u0645\u0634 60% \u064a\u0631\u0628\u062d \u0639\u0646\u062f ROAS \u064a\u0633\u0627\u0648\u064a 2\u060c \u0628\u064a\u0646\u0645\u0627 \u0645\u062a\u062c\u0631 \u0628\u0647\u0627\u0645\u0634 25% \u064a\u062e\u0633\u0631 \u0639\u0646\u062f \u0627\u0644\u0631\u0642\u0645 \u0646\u0641\u0633\u0647.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 ROAS \u0648ROI\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">ROAS \u064a\u0642\u0633\u0645 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0641\u0642\u0637. \u0623\u0645\u0627 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI) \u0641\u064a\u062d\u0633\u0628 \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0635\u0627\u0641\u064a \u0628\u0639\u062f \u0643\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641\u060c \u0645\u0642\u0633\u0648\u0645\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631. ROAS \u0645\u0624\u0634\u0631 \u0633\u0631\u064a\u0639 \u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629\u060c \u0648ROI \u064a\u062e\u0628\u0631\u0643 \u0625\u0646 \u0643\u0627\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0643\u0644\u0647 \u064a\u0631\u0628\u062d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0643\u064a\u0641 \u0623\u062d\u0633\u0628 ROAS \u0627\u0644\u062a\u0639\u0627\u062f\u0644\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0642\u0633\u0645 1 \u0639\u0644\u0649 \u0647\u0627\u0645\u0634 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629. \u0625\u0646 \u0643\u0627\u0646 \u0647\u0627\u0645\u0634\u0643 \u0628\u0639\u062f \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u0634\u062d\u0646 \u0648\u0631\u0633\u0648\u0645 \u0627\u0644\u062f\u0641\u0639 40%\u060c \u0641\u0625\u0646 ROAS \u0627\u0644\u062a\u0639\u0627\u062f\u0644 \u064a\u0633\u0627\u0648\u064a 1 \u00f7 0.40 = 2.5. \u0623\u064a \u0631\u0642\u0645 \u0623\u0642\u0644 \u0645\u0646 \u0630\u0644\u0643 \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u062a\u062e\u0633\u0631.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0645\u062a\u0649 \u0623\u0648\u0642\u0641 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u0648\u0642\u0641\u0647\u0627 \u0623\u0648 \u0623\u0639\u062f \u0628\u0646\u0627\u0621\u0647\u0627 \u0625\u0646 \u0628\u0642\u064a ROAS \u0623\u0642\u0644 \u0645\u0646 \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644 \u0628\u0639\u062f \u062d\u0635\u0648\u0644\u0647\u0627 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0643\u0627\u0641\u064a\u0629 \u0648\u062a\u062c\u0627\u0648\u0632\u0647\u0627 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0639\u0644\u0645. \u0623\u0645\u0627 \u0625\u0646 \u0643\u0627\u0646 \u0645\u0646\u062a\u062c\u0643 \u064a\u064f\u0634\u062a\u0631\u0649 \u0628\u0634\u0643\u0644 \u0645\u062a\u0643\u0631\u0631\u060c \u0641\u0627\u062d\u0633\u0628 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644 \u0642\u0628\u0644 \u0627\u0644\u062d\u0643\u0645.<\/p>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/baigr.com\/#org\",\"name\":\"BAIGR\",\"url\":\"https:\/\/baigr.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/baigr.com\/images\/logo.png\"}},{\"@type\":\"BlogPosting\",\"@id\":\"https:\/\/baigr.com\/blog\/%d8%a7%d9%84%d8%b9%d8%a7%d8%a6%d8%af-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d9%8a-roas-%d9%87%d9%84-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa%d9%83-%d8%aa%d8%b1%d8%a8%d8%ad-%d8%a3%d9%85-%d8%aa\/#article\",\"headline\":\"\u0627\u0644\u0639\u0627\u0626\u062f 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ROAS \u0627\u0644\u062c\u064a\u062f \u0647\u0648 \u0627\u0644\u0630\u064a \u064a\u062a\u062c\u0627\u0648\u0632 \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0628\u0647\u0627\u0645\u0634 \u0643\u0627\u0641\u064d. \u0645\u062a\u062c\u0631 \u0628\u0647\u0627\u0645\u0634 60% \u064a\u0631\u0628\u062d \u0639\u0646\u062f ROAS \u064a\u0633\u0627\u0648\u064a 2\u060c \u0628\u064a\u0646\u0645\u0627 \u0645\u062a\u062c\u0631 \u0628\u0647\u0627\u0645\u0634 25% \u064a\u062e\u0633\u0631 \u0639\u0646\u062f \u0627\u0644\u0631\u0642\u0645 \u0646\u0641\u0633\u0647.\"}},{\"@type\":\"Question\",\"name\":\"\u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 ROAS \u0648ROI\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"ROAS \u064a\u0642\u0633\u0645 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0641\u0642\u0637. \u0623\u0645\u0627 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI) \u0641\u064a\u062d\u0633\u0628 \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0635\u0627\u0641\u064a \u0628\u0639\u062f \u0643\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641\u060c \u0645\u0642\u0633\u0648\u0645\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631. ROAS \u0645\u0624\u0634\u0631 \u0633\u0631\u064a\u0639 \u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629\u060c \u0648ROI \u064a\u062e\u0628\u0631\u0643 \u0625\u0646 \u0643\u0627\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0643\u0644\u0647 \u064a\u0631\u0628\u062d.\"}},{\"@type\":\"Question\",\"name\":\"\u0643\u064a\u0641 \u0623\u062d\u0633\u0628 ROAS \u0627\u0644\u062a\u0639\u0627\u062f\u0644\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0627\u0642\u0633\u0645 1 \u0639\u0644\u0649 \u0647\u0627\u0645\u0634 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629. \u0625\u0646 \u0643\u0627\u0646 \u0647\u0627\u0645\u0634\u0643 \u0628\u0639\u062f \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u0634\u062d\u0646 \u0648\u0631\u0633\u0648\u0645 \u0627\u0644\u062f\u0641\u0639 40%\u060c \u0641\u0625\u0646 ROAS \u0627\u0644\u062a\u0639\u0627\u062f\u0644 \u064a\u0633\u0627\u0648\u064a 1 \u00f7 0.40 = 2.5. \u0623\u064a \u0631\u0642\u0645 \u0623\u0642\u0644 \u0645\u0646 \u0630\u0644\u0643 \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u062a\u062e\u0633\u0631.\"}},{\"@type\":\"Question\",\"name\":\"\u0645\u062a\u0649 \u0623\u0648\u0642\u0641 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u061f\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0623\u0648\u0642\u0641\u0647\u0627 \u0623\u0648 \u0623\u0639\u062f \u0628\u0646\u0627\u0621\u0647\u0627 \u0625\u0646 \u0628\u0642\u064a ROAS \u0623\u0642\u0644 \u0645\u0646 \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644 \u0628\u0639\u062f \u062d\u0635\u0648\u0644\u0647\u0627 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0643\u0627\u0641\u064a\u0629 \u0648\u062a\u062c\u0627\u0648\u0632\u0647\u0627 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0639\u0644\u0645. \u0623\u0645\u0627 \u0625\u0646 \u0643\u0627\u0646 \u0645\u0646\u062a\u062c\u0643 \u064a\u064f\u0634\u062a\u0631\u0649 \u0628\u0634\u0643\u0644 \u0645\u062a\u0643\u0631\u0631\u060c \u0641\u0627\u062d\u0633\u0628 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644 \u0642\u0628\u0644 \u0627\u0644\u062d\u0643\u0645.\"}}]}]}<\/script>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u062e\u0644\u0627\u0635\u0629: \u0644\u0627 \u062a\u0633\u0623\u0644 \u0643\u0645 \u0628\u0639\u062a\u060c \u0628\u0644 \u0643\u0645 \u0628\u0642\u064a \u0644\u0643<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ROAS \u0631\u0642\u0645 \u0645\u0641\u064a\u062f\u060c \u0644\u0643\u0646\u0647 \u064a\u0635\u0628\u062d \u062e\u0637\u064a\u0631\u064b\u0627 \u062d\u064a\u0646 \u062a\u0642\u0631\u0623\u0647 \u0643\u0623\u0646\u0647 \u0631\u0628\u062d. \u0627\u062d\u0633\u0628 \u0647\u0627\u0645\u0634 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629\u060c \u0648\u062d\u062f\u062f ROAS \u0627\u0644\u062a\u0639\u0627\u062f\u0644 \u0648\u0623\u0642\u0635\u0649 \u062a\u0643\u0644\u0641\u0629 \u0644\u0644\u0639\u0645\u064a\u0644\u060c \u062b\u0645 \u0627\u062d\u0643\u0645 \u0639\u0644\u0649 \u0643\u0644 \u062d\u0645\u0644\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 \u0647\u0630\u064a\u0646 \u0627\u0644\u0631\u0642\u0645\u064a\u0646 \u0644\u0627 \u0625\u0644\u0649 \u0645\u0632\u0627\u062c \u0644\u0648\u062d\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a. \u0639\u0646\u062f\u0647\u0627 \u0633\u062a\u0639\u0631\u0641 \u0623\u064a \u062d\u0645\u0644\u0629 \u062a\u0628\u0646\u064a \u0645\u0634\u0631\u0648\u0639\u0643\u060c \u0648\u0623\u064a\u0647\u0627 \u062a\u0633\u062a\u0646\u0632\u0641\u0647 \u0628\u0635\u0645\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0622\u0646\u060c \u0623\u062f\u062e\u0644 \u0623\u0631\u0642\u0627\u0645 \u0622\u062e\u0631 \u062d\u0645\u0644\u0629 \u0644\u0643 \u0641\u064a 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