{"id":592,"date":"2026-10-11T03:11:28","date_gmt":"2026-10-11T00:11:28","guid":{"rendered":"https:\/\/baigr.com\/blog\/%d8%a7%d9%84%d8%b8%d9%87%d9%88%d8%b1-%d9%81%d9%8a-%d8%a5%d8%ac%d8%a7%d8%a8%d8%a7%d8%aa-%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1\/"},"modified":"2026-10-11T03:17:36","modified_gmt":"2026-10-11T00:17:36","slug":"%d8%a7%d9%84%d8%b8%d9%87%d9%88%d8%b1-%d9%81%d9%8a-%d8%a5%d8%ac%d8%a7%d8%a8%d8%a7%d8%aa-%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1","status":"publish","type":"post","link":"https:\/\/baigr.com\/blog\/%d8%a7%d9%84%d8%b8%d9%87%d9%88%d8%b1-%d9%81%d9%8a-%d8%a5%d8%ac%d8%a7%d8%a8%d8%a7%d8%aa-%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1\/","title":{"rendered":"\u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0625\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a: \u062f\u0644\u064a\u0644 GEO \u0627\u0644\u0639\u0645\u0644\u064a"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u062a\u062e\u064a\u0651\u0644 \u0635\u0627\u062d\u0628 \u0639\u064a\u0627\u062f\u0629 \u0623\u0633\u0646\u0627\u0646 \u0641\u064a \u062f\u0628\u064a \u064a\u0633\u0623\u0644 ChatGPT \u0633\u0624\u0627\u0644\u0627\u064b \u0628\u0633\u064a\u0637\u0627\u064b: \u0645\u0627 \u0623\u0641\u0636\u0644 \u0639\u064a\u0627\u062f\u0629 \u062a\u0642\u0648\u064a\u0645 \u0623\u0633\u0646\u0627\u0646 \u0641\u064a \u0645\u0646\u0637\u0642\u062a\u064a\u061f \u062a\u0623\u062a\u064a \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0628\u062b\u0644\u0627\u062b\u0629 \u0623\u0633\u0645\u0627\u0621\u060c \u0643\u0644\u0647\u0627 \u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0647\u060c \u0648\u0645\u0639\u0647\u0627 \u0631\u0648\u0627\u0628\u0637 \u0644\u0645\u0648\u0627\u0642\u0639\u0647\u0645. \u0623\u0645\u0627 \u0639\u064a\u0627\u062f\u062a\u0647 \u0627\u0644\u062a\u064a \u062a\u062a\u0635\u062f\u0631 \u062c\u0648\u062c\u0644 \u0645\u0646\u0630 \u0633\u0646\u0648\u0627\u062a \u0641\u0644\u0627 \u062a\u064f\u0630\u0643\u0631.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0630\u0627 \u0627\u0644\u0642\u0644\u0642 \u0635\u0627\u0631 \u062d\u0627\u0636\u0631\u0627\u064b \u0641\u064a \u0643\u0644 \u0627\u062c\u062a\u0645\u0627\u0639 \u062a\u0633\u0648\u064a\u0642 \u062a\u0642\u0631\u064a\u0628\u0627\u064b. \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0633\u0623\u0644\u0648\u0646 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0627\u062a \u0627\u0644\u0630\u0643\u064a\u0629 \u0648\u064a\u0642\u0631\u0624\u0648\u0646 \u0645\u0644\u062e\u0635 AI Overviews \u0623\u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u062c\u0648\u062c\u0644\u060c \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u064a\u0631\u064a\u062f\u0648\u0646 \u0623\u0646 \u064a\u0639\u0631\u0641\u0648\u0627 \u0643\u064a\u0641 \u064a\u0643\u0648\u0646\u0648\u0646 \u062c\u0632\u0621\u0627\u064b \u0645\u0646 \u0627\u0644\u0625\u062c\u0627\u0628\u0629. \u0648\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0646\u0641\u0633\u0647 \u0627\u0645\u062a\u0644\u0623 \u0627\u0644\u0633\u0648\u0642 \u0628\u0648\u0639\u0648\u062f \u0639\u0646 \u062d\u064a\u0644 \u0633\u0631\u064a\u0639\u0629 \u0648\u0645\u0644\u0641\u0627\u062a \u0633\u062d\u0631\u064a\u0629 \u0648\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u062c\u062f\u064a\u062f\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0646\u0641\u0635\u0644 \u0628\u064a\u0646 \u0645\u0627 \u062a\u0642\u0648\u0644\u0647 \u0627\u0644\u0648\u062b\u0627\u0626\u0642 \u0627\u0644\u0631\u0633\u0645\u064a\u0629 \u0648\u0645\u0627 \u064a\u064f\u0642\u0627\u0644 \u0641\u064a \u0627\u0644\u0633\u0648\u0642. \u0633\u062a\u0639\u0631\u0641 \u0643\u064a\u0641 \u064a\u0639\u0645\u0644 <strong>\u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0625\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/strong> \u0641\u064a \u062c\u0648\u062c\u0644 \u0648ChatGPT \u0648Claude\u060c \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u0648\u0635\u064a \u0628\u0647 \u062c\u0648\u062c\u0644 \u0635\u0631\u0627\u062d\u0629\u060c \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u0646\u0641\u064a\u0647\u060c \u0648\u0643\u064a\u0641 \u062a\u062a\u062d\u0643\u0645 \u0641\u064a \u0632\u0648\u0627\u062d\u0641 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0648\u0643\u064a\u0641 \u062a\u0642\u064a\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0648\u0644\u064a\u062f (GEO):<\/strong> \u0647\u0648 \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u062d\u062a\u0648\u0627\u0643 \u0645\u0635\u062f\u0631\u0627\u064b \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u064a\u0647 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062d\u064a\u0646 \u062a\u0628\u0646\u064a \u0625\u062c\u0627\u0628\u0627\u062a\u0647\u0627\u060c \u0648\u062a\u0639\u062f\u0651\u0647 \u062c\u0648\u062c\u0644 \u0627\u0645\u062a\u062f\u0627\u062f\u0627\u064b \u0644\u0644\u0633\u064a\u0648 \u0644\u0627 \u062a\u062e\u0635\u0635\u0627\u064b \u0645\u0646\u0641\u0635\u0644\u0627\u064b.<\/li>\n\n<li><strong>\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u062c\u0648\u062c\u0644:<\/strong> \u0644\u0627 \u062a\u0648\u062c\u062f \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629 \u0644\u0644\u0638\u0647\u0648\u0631 \u0641\u064a AI Overviews \u0623\u0648 AI Mode\u060c \u0641\u0627\u0644\u0635\u0641\u062d\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0641\u0647\u0631\u0633\u0629 \u0648\u0645\u0624\u0647\u0644\u0629 \u0644\u0644\u0638\u0647\u0648\u0631 \u0628\u0645\u0642\u062a\u0637\u0641 \u0646\u0635\u064a \u0641\u064a \u0627\u0644\u0628\u062d\u062b.<\/li>\n\n<li><strong>\u0645\u0644\u0641 llms.txt:<\/strong> \u062a\u0642\u0648\u0644 \u062c\u0648\u062c\u0644 \u0625\u0646 \u0628\u062d\u062b\u0647\u0627 \u0644\u0627 \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u060c \u0648\u0625\u0646\u0647 \u0644\u0646 \u064a\u0636\u0631 \u0638\u0647\u0648\u0631\u0643 \u0623\u0648 \u064a\u0641\u064a\u062f\u0647 \u0641\u064a \u0646\u062a\u0627\u0626\u062c\u0647\u0627.<\/li>\n\n<li><strong>\u0632\u0648\u0627\u062d\u0641 OpenAI:<\/strong> \u0627\u0644\u0632\u0627\u062d\u0641 OAI-SearchBot \u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0628\u062d\u062b ChatGPT\u060c \u0648\u0627\u0644\u0632\u0627\u062d\u0641 GPTBot \u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u060c \u0648\u064a\u0645\u0643\u0646 \u0627\u0644\u0633\u0645\u0627\u062d \u0628\u0623\u062d\u062f\u0647\u0645\u0627 \u0648\u062d\u062c\u0628 \u0627\u0644\u0622\u062e\u0631.<\/li>\n\n<li><strong>\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u063a\u064a\u0631 \u0627\u0644\u0645\u0643\u0631\u0631:<\/strong> \u062a\u0635\u0641 \u062c\u0648\u062c\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0641\u0631\u064a\u062f \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0623\u0648 \u0645\u0639\u0631\u0641\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0623\u0646\u0647 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u062c\u062d \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0623\u062b\u064a\u0631\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0627 \u0647\u0648 GEO \u0623\u0648 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0648\u0644\u064a\u062f (Generative Engine Optimization) \u0647\u0648 \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0632\u064a\u062f \u0627\u062d\u062a\u0645\u0627\u0644 \u0623\u0646 \u064a\u064f\u0633\u062a\u0634\u0647\u062f \u0628\u0645\u062d\u062a\u0648\u0627\u0643 \u0623\u0648 \u064a\u064f\u0630\u0643\u0631 \u0627\u0633\u0645\u0643 \u0641\u064a \u0627\u0644\u0625\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0643\u062a\u0628\u0647\u0627 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0645\u062b\u0644 AI Overviews \u0648AI Mode \u0641\u064a \u062c\u0648\u062c\u0644\u060c \u0648\u0628\u062d\u062b ChatGPT\u060c \u0648Claude\u060c \u0648Gemini. \u0638\u0647\u0631 \u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0641\u064a <a href=\"https:\/\/arxiv.org\/abs\/2311.09735\" target=\"_blank\" rel=\"noopener\">\u0648\u0631\u0642\u0629 \u0628\u062d\u062b\u064a\u0629 \u0628\u0639\u0646\u0648\u0627\u0646 GEO: Generative Engine Optimization<\/a> \u0646\u064f\u0634\u0631\u062a \u0641\u064a \u0645\u0624\u062a\u0645\u0631 KDD \u0639\u0627\u0645 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0643\u0646 \u062c\u0648\u062c\u0644 \u062a\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0623\u0645\u0631 \u0628\u0634\u0643\u0644 \u0645\u062e\u062a\u0644\u0641. \u0641\u064a <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/ai-optimization-guide\" target=\"_blank\" rel=\"noopener\">\u062f\u0644\u064a\u0644\u0647\u0627 \u0627\u0644\u0631\u0633\u0645\u064a \u0644\u0644\u062a\u062d\u0633\u064a\u0646 \u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a<\/a> \u062a\u062c\u064a\u0628 \u0639\u0646 \u0633\u0624\u0627\u0644 \u00ab\u0647\u0644 \u0645\u0627 \u0632\u0627\u0644 \u0627\u0644\u0633\u064a\u0648 \u0645\u0647\u0645\u0627\u064b\u061f\u00bb \u0628\u0646\u0639\u0645 \u0648\u0627\u0636\u062d\u0629\u060c \u0648\u062a\u0639\u0627\u0645\u0644 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0644\u0625\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0639\u0644\u0649 \u0623\u0646\u0647 \u0633\u064a\u0648\u060c \u0644\u0627 \u062a\u062e\u0635\u0635\u0627\u064b \u062c\u062f\u064a\u062f\u0627\u064b \u0627\u0633\u0645\u0647 GEO \u0623\u0648 AEO. \u0648\u0647\u0630\u0627 \u0645\u0627 \u0646\u0631\u0627\u0647 \u0639\u0645\u0644\u064a\u0627\u064b \u0623\u064a\u0636\u0627\u064b: \u0645\u0646 \u064a\u0645\u0644\u0643 \u0623\u0633\u0627\u0633 \u0633\u064a\u0648 \u0642\u0648\u064a\u0627\u064b \u064a\u0628\u062f\u0623 \u0645\u0646 \u0645\u0648\u0642\u0639 \u0645\u062a\u0642\u062f\u0645.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0646 \u0644\u0645 \u062a\u0643\u0646 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u0644\u062f\u064a\u0643\u060c \u0641\u0627\u0628\u062f\u0623 \u0645\u0646 <a href=\"https:\/\/baigr.com\/blog\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A7%D9%84%D8%B3%D9%8A%D9%88-%D8%A7%D9%84%D8%B4%D8%A7%D9%85%D9%84-%D9%85%D9%86-%D8%A7%D9%84%D8%B5%D9%81%D8%B1-%D8%A5%D9%84%D9%89-%D8%A7%D9%84%D8%A7%D8%AD%D8%AA%D8%B1%D8%A7\/\">\u062f\u0644\u064a\u0644 \u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u0634\u0627\u0645\u0644<\/a>\u060c \u0644\u0623\u0646 \u0643\u0644 \u0645\u0627 \u064a\u0644\u064a \u0645\u0628\u0646\u064a \u0639\u0644\u064a\u0647.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0643\u064a\u0641 \u062a\u062e\u062a\u0627\u0631 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u0635\u0627\u062f\u0631\u0647\u0627\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u064a \u062c\u0648\u062c\u0644\u060c \u062a\u0639\u062a\u0645\u062f \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0639\u0644\u0649 \u0645\u0627 \u062a\u0633\u0645\u064a\u0647 \u0627\u0644\u062a\u0623\u0633\u064a\u0633 (Grounding): \u064a\u0633\u062a\u0639\u064a\u0646 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0628\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0644\u062c\u0644\u0628 \u0635\u0641\u062d\u0627\u062a \u062d\u062f\u064a\u062b\u0629 \u0648\u0630\u0627\u062a \u0635\u0644\u0629 \u0645\u0646 \u0641\u0647\u0631\u0633 \u062c\u0648\u062c\u0644\u060c \u062b\u0645 \u064a\u0628\u0646\u064a \u0625\u062c\u0627\u0628\u062a\u0647 \u0645\u0646\u0647\u0627. \u0644\u0630\u0644\u0643 \u062a\u0634\u062a\u0631\u0637 \u062c\u0648\u062c\u0644 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0635\u0641\u062d\u0629 \u0645\u0641\u0647\u0631\u0633\u0629 \u0648\u0645\u0624\u0647\u0644\u0629 \u0644\u0644\u0638\u0647\u0648\u0631 \u0628\u0645\u0642\u062a\u0637\u0641 \u062d\u062a\u0649 \u062a\u0643\u0648\u0646 \u0631\u0627\u0628\u0637\u0627\u064b \u062f\u0627\u0639\u0645\u0627\u064b \u0641\u064a \u0627\u0644\u0625\u062c\u0627\u0628\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648\u062a\u0634\u0631\u062d \u062c\u0648\u062c\u0644 \u0645\u0641\u0647\u0648\u0645\u0627\u064b \u0645\u0647\u0645\u0627\u064b \u0627\u0633\u0645\u0647 \u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u0627\u0633\u062a\u0639\u0644\u0627\u0645 (Query fan-out): \u064a\u0648\u0644\u0651\u062f \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0639\u062f\u0629 \u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0623\u0635\u0644\u064a \u0644\u064a\u062c\u0645\u0639 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0646 \u0645\u0648\u0627\u0636\u064a\u0639 \u0641\u0631\u0639\u064a\u0629 \u0648\u0645\u0635\u0627\u062f\u0631 \u0645\u062e\u062a\u0644\u0641\u0629. \u0648\u0645\u062b\u0627\u0644 \u062c\u0648\u062c\u0644 \u0646\u0641\u0633\u0647\u0627: \u0633\u0624\u0627\u0644 \u0639\u0646 \u0625\u0635\u0644\u0627\u062d \u0639\u0634\u0628 \u062d\u062f\u064a\u0642\u0629 \u0627\u0645\u062a\u0644\u0623 \u0628\u0627\u0644\u0623\u0639\u0634\u0627\u0628 \u0627\u0644\u0636\u0627\u0631\u0629 \u0642\u062f \u064a\u062a\u0641\u0631\u0639 \u0625\u0644\u0649 \u0627\u0633\u062a\u0639\u0644\u0627\u0645 \u0645\u062b\u0644 \u00ab\u0625\u0632\u0627\u0644\u0629 \u0627\u0644\u0623\u0639\u0634\u0627\u0628 \u0627\u0644\u0636\u0627\u0631\u0629 \u062f\u0648\u0646 \u0645\u0648\u0627\u062f \u0643\u064a\u0645\u064a\u0627\u0626\u064a\u0629\u00bb. \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0635\u0641\u062d\u062a\u0643 \u0642\u062f \u062a\u064f\u0633\u062a\u062f\u0639\u0649 \u0644\u0633\u0624\u0627\u0644 \u0641\u0631\u0639\u064a \u0644\u0645 \u064a\u0643\u062a\u0628\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0623\u0635\u0644\u0627\u064b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648\u0647\u0646\u0627 \u062a\u062d\u0630\u064a\u0631 \u0635\u0631\u064a\u062d \u0645\u0646 \u062c\u0648\u062c\u0644: \u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0645\u0646\u0641\u0635\u0644 \u0644\u0643\u0644 \u0635\u064a\u063a\u0629 \u0645\u062d\u062a\u0645\u0644\u0629 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a \u0628\u0647\u062f\u0641 \u0627\u0644\u062a\u0644\u0627\u0639\u0628 \u0628\u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0623\u0648 \u0628\u0625\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u064a\u064f\u0639\u062f \u0645\u062e\u0627\u0644\u0641\u0629 \u0644\u0633\u064a\u0627\u0633\u0629 \u0625\u0633\u0627\u0621\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 (Scaled content abuse). \u0627\u0644\u062d\u0644 \u0647\u0648 \u0635\u0641\u062d\u0629 \u0634\u0627\u0645\u0644\u0629 \u062a\u062c\u064a\u0628 \u0639\u0646 \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0648\u0623\u0633\u0626\u0644\u062a\u0647 \u0627\u0644\u0645\u062c\u0627\u0648\u0631\u0629\u060c \u0644\u0627 \u0645\u0626\u0629 \u0635\u0641\u062d\u0629 \u0631\u0642\u064a\u0642\u0629.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u0645\u0627 ChatGPT \u0648Claude \u0641\u0644\u0643\u0644 \u0645\u0646\u0647\u0645\u0627 \u0632\u0627\u062d\u0641 \u0628\u062d\u062b \u062e\u0627\u0635 \u064a\u062c\u0645\u0639 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0638\u0647\u0631 \u0641\u064a \u0625\u062c\u0627\u0628\u0627\u062a\u0647\u060c \u0648\u0633\u0646\u0639\u0648\u062f \u0625\u0644\u064a\u0647\u0645\u0627 \u0641\u064a \u0642\u0633\u0645 \u0627\u0644\u0632\u0648\u0627\u062d\u0641.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0643\u0645 \u062a\u0624\u062b\u0631 \u0645\u0644\u062e\u0635\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0639\u0644\u0649 \u0632\u064a\u0627\u0631\u0627\u062a \u0645\u0648\u0642\u0639\u0643\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u0648\u0636\u062d \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u062a\u0623\u062a\u064a \u0645\u0646 <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2025\/07\/22\/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results\/\" target=\"_blank\" rel=\"noopener\">\u062f\u0631\u0627\u0633\u0629 \u0645\u0631\u0643\u0632 Pew \u0644\u0644\u0623\u0628\u062d\u0627\u062b<\/a> \u0627\u0644\u062a\u064a \u062a\u062a\u0628\u0639\u062a \u062a\u0635\u0641\u062d 900 \u0628\u0627\u0644\u063a \u0623\u0645\u0631\u064a\u0643\u064a \u062e\u0644\u0627\u0644 \u0645\u0627\u0631\u0633 2025. \u0638\u0647\u0631 \u0645\u0644\u062e\u0635 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a 18% \u0645\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u064a \u0631\u0635\u062f\u062a\u0647\u0627 \u0627\u0644\u062f\u0631\u0627\u0633\u0629. \u0648\u062d\u064a\u0646 \u0638\u0647\u0631 \u0627\u0644\u0645\u0644\u062e\u0635\u060c \u0646\u0642\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0639\u0644\u0649 \u0646\u062a\u064a\u062c\u0629 \u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0641\u064a 8% \u0645\u0646 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a\u060c \u0645\u0642\u0627\u0628\u0644 15% \u062d\u064a\u0646 \u0644\u0645 \u064a\u0638\u0647\u0631. \u0623\u0645\u0627 \u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0631\u0627\u0628\u0637 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0644\u062e\u0635 \u0646\u0641\u0633\u0647 \u0641\u0644\u0645 \u064a\u062a\u062c\u0627\u0648\u0632 1% \u062a\u0642\u0631\u064a\u0628\u0627\u064b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0623\u0645\u0631\u064a\u0643\u064a\u0629\u060c \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062e\u0644\u064a\u062c\u064a \u0642\u062f \u064a\u062e\u062a\u0644\u0641\u060c \u0644\u0643\u0646 \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0648\u0627\u0636\u062d: \u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u064a\u0629 \u0633\u064a\u064f\u062c\u0627\u0628 \u0639\u0646\u0647 \u062f\u0648\u0646 \u0646\u0642\u0631. \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u060c \u062a\u0642\u0648\u0644 \u062c\u0648\u062c\u0644 \u0625\u0646 \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0627\u0644\u0642\u0627\u062f\u0645\u0629 \u0645\u0646 \u0635\u0641\u062d\u0627\u062a \u0641\u064a\u0647\u0627 AI Overviews \u062a\u0645\u064a\u0644 \u0625\u0644\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u0639\u0644\u0649 \u062c\u0648\u062f\u0629\u060c \u0625\u0630 \u064a\u0642\u0636\u064a \u0623\u0635\u062d\u0627\u0628\u0647\u0627 \u0648\u0642\u062a\u0627\u064b \u0623\u0637\u0648\u0644 \u0641\u064a \u0627\u0644\u0645\u0648\u0642\u0639. \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629: \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0642\u062f \u062a\u0642\u0644 \u0641\u064a \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0639\u0627\u0645\u0629\u060c \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u062a\u0646\u062a\u0642\u0644 \u0625\u0644\u0649 \u0623\u0646 \u064a\u064f\u0630\u0643\u0631 \u0627\u0633\u0645\u0643 \u062f\u0627\u062e\u0644 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0648\u0623\u0646 \u062a\u0643\u0648\u0646 \u0635\u0641\u062d\u062a\u0643 \u0647\u064a \u0627\u0644\u0645\u0635\u062f\u0631 \u0627\u0644\u0630\u064a \u064a\u0633\u062a\u062d\u0642 \u0627\u0644\u0646\u0642\u0631.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/baigr.com\/blog\/wp-content\/uploads\/2026\/10\/baigr-1791677479403-1.jpg\" alt=\"\u0625\u062d\u0635\u0627\u0621\u0627\u062a \u0623\u062b\u0631 \u0645\u0644\u062e\u0635\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u062c\u0648\u062c\u0644 \u0639\u0644\u0649 \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631\" class=\"wp-image-590\" srcset=\"https:\/\/baigr.com\/blog\/wp-content\/uploads\/2026\/10\/baigr-1791677479403-1.jpg 1600w, https:\/\/baigr.com\/blog\/wp-content\/uploads\/2026\/10\/baigr-1791677479403-1-300x169.jpg 300w, https:\/\/baigr.com\/blog\/wp-content\/uploads\/2026\/10\/baigr-1791677479403-1-1024x576.jpg 1024w, https:\/\/baigr.com\/blog\/wp-content\/uploads\/2026\/10\/baigr-1791677479403-1-768x432.jpg 768w, https:\/\/baigr.com\/blog\/wp-content\/uploads\/2026\/10\/baigr-1791677479403-1-1536x864.jpg 1536w, https:\/\/baigr.com\/blog\/wp-content\/uploads\/2026\/10\/baigr-1791677479403-1-150x84.jpg 150w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">\u0627\u0644\u0645\u0635\u062f\u0631: Pew Research Center\u060c \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0627\u0631\u0633 2025<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u0648\u0635\u064a \u0628\u0647 \u062c\u0648\u062c\u0644 \u0631\u0633\u0645\u064a\u0627\u064b \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u0646\u0641\u064a\u0647\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0642\u0648\u0644 \u0635\u0641\u062d\u0629 \u062c\u0648\u062c\u0644 \u0639\u0646 \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0625\u0646\u0647 \u0644\u0627 \u062a\u0648\u062c\u062f \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629 \u0648\u0644\u0627 \u062a\u062d\u0633\u064a\u0646\u0627\u062a \u062e\u0627\u0635\u0629 \u0644\u0627\u0632\u0645\u0629 \u0644\u0644\u0638\u0647\u0648\u0631 \u0641\u064a AI Overviews \u0623\u0648 AI Mode. \u0648\u064a\u0636\u064a\u0641 \u062f\u0644\u064a\u0644 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062d\u062f\u062b \u0639\u062f\u0629 \u0646\u0642\u0627\u0637 \u062a\u0633\u062a\u062d\u0642 \u0623\u0646 \u062a\u064f\u062d\u0641\u0638:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u063a\u064a\u0631 \u0627\u0644\u0645\u0643\u0631\u0631:<\/strong> \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0641\u0631\u064a\u062f\u060c \u0643\u0645\u0631\u0627\u062c\u0639\u0629 \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0634\u062e\u0635\u064a\u0629\u060c \u0647\u0648 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u062c\u062d \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0623\u062b\u064a\u0631\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644\u060c \u0623\u0645\u0627 \u0625\u0639\u0627\u062f\u0629 \u0635\u064a\u0627\u063a\u0629 \u0645\u0627 \u0642\u0627\u0644\u0647 \u0627\u0644\u0622\u062e\u0631\u0648\u0646 \u0641\u0644\u0627 \u062a\u0636\u064a\u0641 \u0634\u064a\u0626\u0627\u064b.<\/li>\n\n<li><strong>\u0644\u0627 \u062d\u0627\u062c\u0629 \u0644\u062a\u0642\u0637\u064a\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649:<\/strong> \u0644\u0627 \u064a\u0644\u0632\u0645 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0635\u0641\u062d\u0629 \u0625\u0644\u0649 \u0642\u0637\u0639 \u0635\u063a\u064a\u0631\u0629 \u0643\u064a \u064a\u0641\u0647\u0645\u0647\u0627 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0648\u0644\u0627 \u064a\u0648\u062c\u062f \u0637\u0648\u0644 \u0645\u062b\u0627\u0644\u064a \u0644\u0644\u0635\u0641\u062d\u0629.<\/li>\n\n<li><strong>\u0644\u0627 \u0643\u062a\u0627\u0628\u0629 \u062e\u0627\u0635\u0629 \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a:<\/strong> \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u062a\u0641\u0647\u0645 \u0627\u0644\u0645\u0631\u0627\u062f\u0641\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u0627\u0646\u064a \u0627\u0644\u0639\u0627\u0645\u0629\u060c \u0641\u0644\u0627 \u062f\u0627\u0639\u064a \u0644\u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0646\u0635 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u062e\u0635\u0635\u0629 \u0644\u0647\u0627.<\/li>\n\n<li><strong>\u0644\u0627 \u0645\u0644\u0641\u0627\u062a \u0623\u0648 \u062a\u0631\u0645\u064a\u0632 \u062e\u0627\u0635:<\/strong> \u0644\u0627 \u062a\u062d\u062a\u0627\u062c llms.txt \u0648\u0644\u0627 \u062a\u0631\u0645\u064a\u0632 Schema.org \u0645\u062e\u0635\u0635\u0627\u064b\u060c \u0648\u0625\u0646 \u0628\u0642\u064a\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0645\u0641\u064a\u062f\u0629 \u0644\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u063a\u0646\u064a\u0629.<\/li>\n\n<li><strong>\u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0635\u0637\u0646\u0639\u0629:<\/strong> \u0627\u0644\u0633\u0639\u064a \u0648\u0631\u0627\u0621 \u0630\u0643\u0631 \u0627\u0633\u0645\u0643 \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u062d\u0642\u064a\u0642\u064a \u0639\u0628\u0631 \u0627\u0644\u0648\u064a\u0628 \u0623\u0642\u0644 \u0641\u0627\u0626\u062f\u0629 \u0645\u0645\u0627 \u064a\u0628\u062f\u0648\u060c \u0644\u0623\u0646 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0645\u0643\u0627\u0641\u062d\u0629 \u0627\u0644\u0633\u0628\u0627\u0645 \u062a\u0639\u0645\u0644 \u0647\u0646\u0627 \u0623\u064a\u0636\u0627\u064b.<\/li>\n\n<li><strong>\u0627\u0644\u0635\u0648\u0631 \u0648\u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong> \u0623\u0636\u0641 \u0635\u0648\u0631\u0627\u064b \u0648\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u062d\u064a\u062b \u064a\u0646\u0627\u0633\u0628\u060c \u0648\u062d\u062f\u0651\u062b \u0628\u064a\u0627\u0646\u0627\u062a Merchant Center \u0648\u0645\u0644\u0641 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0644\u0623\u0646\u0647\u0627 \u0642\u062f \u062a\u0638\u0647\u0631 \u0641\u064a \u0627\u0644\u0625\u062c\u0627\u0628\u0627\u062a.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0627\u0630\u0627 \u062a\u0642\u0648\u0644 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0639\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u064f\u0642\u062a\u0628\u0633\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u062e\u062a\u0628\u0631\u062a \u0648\u0631\u0642\u0629 GEO \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u0639\u062f\u0629 \u0637\u0631\u0642 \u0644\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0633\u062a\u0639\u0644\u0627\u0645\u0627\u062a \u062a\u062c\u0631\u064a\u0628\u064a\u0629\u060c \u0648\u0642\u0627\u0633\u062a \u062d\u0635\u0629 \u0643\u0644 \u0645\u0635\u062f\u0631 \u0645\u0646 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u0645\u0648\u0644\u0651\u062f\u0629. \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062c\u0627\u0621\u062a \u0645\u0646 \u0625\u0636\u0627\u0641\u0629 \u0627\u0642\u062a\u0628\u0627\u0633\u0627\u062a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0630\u0627\u062a \u0635\u0644\u0629\u060c \u062a\u0644\u062a\u0647\u0627 \u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0621\u0627\u062a\u060c \u062b\u0645 \u062a\u062d\u0633\u064a\u0646 \u0633\u0644\u0627\u0633\u0629 \u0627\u0644\u0646\u0635 \u0648\u0627\u0644\u0627\u0633\u062a\u0634\u0647\u0627\u062f \u0628\u0627\u0644\u0645\u0635\u0627\u062f\u0631. \u0648\u064a\u0630\u0643\u0631 \u0645\u0644\u062e\u0635 \u0627\u0644\u0648\u0631\u0642\u0629 \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u0642 \u0642\u062f \u062a\u0631\u0641\u0639 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0627\u0644\u0625\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0645\u0648\u0644\u0651\u062f\u0629 \u0628\u0645\u0627 \u064a\u0635\u0644 \u0625\u0644\u0649 40%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0644\u0627\u0641\u062a \u0623\u0646 \u062d\u0634\u0648 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629\u060c \u0648\u0647\u0648 \u0623\u0633\u0644\u0648\u0628 \u0642\u062f\u064a\u0645 \u0641\u064a \u0627\u0644\u0633\u064a\u0648\u060c \u062c\u0627\u0621 \u0623\u062f\u0627\u0624\u0647 \u0623\u0633\u0648\u0623 \u0645\u0646 \u0627\u0644\u0646\u0635 \u062f\u0648\u0646 \u0623\u064a \u062a\u0639\u062f\u064a\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0631\u0626\u064a\u0633\u064a. \u0648\u062a\u0630\u0643\u0631 \u0627\u0644\u0648\u0631\u0642\u0629 \u0623\u064a\u0636\u0627\u064b \u0623\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u0643\u0644 \u0637\u0631\u064a\u0642\u0629 \u062a\u062e\u062a\u0644\u0641 \u062d\u0633\u0628 \u0627\u0644\u0645\u062c\u0627\u0644.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0630\u0647 \u0646\u062a\u0627\u0626\u062c \u062a\u062c\u0631\u0628\u0629 \u0645\u062e\u0628\u0631\u064a\u0629 \u0639\u0644\u0649 \u0646\u0645\u0627\u0630\u062c \u0648\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646\u060c \u0644\u0627 \u0648\u0635\u0641 \u0644\u0637\u0631\u064a\u0642\u0629 \u0639\u0645\u0644 \u062c\u0648\u062c\u0644 \u0623\u0648 ChatGPT \u0645\u0646 \u0627\u0644\u062f\u0627\u062e\u0644. \u0644\u0643\u0646\u0647\u0627 \u062a\u062a\u0641\u0642 \u0645\u0639 \u0645\u0646\u0637\u0642 \u062c\u0648\u062c\u0644: \u0627\u0644\u0646\u0635 \u0627\u0644\u0630\u064a \u064a\u062d\u0645\u0644 \u0623\u0631\u0642\u0627\u0645\u0627\u064b \u062d\u0642\u064a\u0642\u064a\u0629 \u0648\u0645\u0635\u0627\u062f\u0631 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0639\u0644\u0648\u0645\u0629 \u0644\u0627 \u062a\u0648\u062c\u062f \u0641\u064a \u0645\u0643\u0627\u0646 \u0622\u062e\u0631 \u0623\u0633\u0647\u0644 \u0641\u064a \u0627\u0644\u0627\u0642\u062a\u0628\u0627\u0633 \u0645\u0646 \u0646\u0635 \u0639\u0627\u0645.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0647\u0644 \u062a\u0633\u0645\u062d \u0644\u0632\u0648\u0627\u062d\u0641 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0628\u062f\u062e\u0648\u0644 \u0645\u0648\u0642\u0639\u0643\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0642\u0628\u0644 \u0623\u064a \u0645\u062d\u062a\u0648\u0649\u060c \u062a\u0623\u0643\u062f \u0623\u0646 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647. \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u062a\u062d\u062c\u0628 \u0647\u0630\u0647 \u0627\u0644\u0632\u0648\u0627\u062d\u0641 \u062f\u0648\u0646 \u0642\u0635\u062f \u0639\u0628\u0631 \u062c\u062f\u0627\u0631 \u062d\u0645\u0627\u064a\u0629 \u0623\u0648 \u0625\u0639\u062f\u0627\u062f \u0627\u0641\u062a\u0631\u0627\u0636\u064a \u0641\u064a \u0634\u0628\u0643\u0629 \u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649. \u0648\u062a\u0641\u0631\u0651\u0642 \u0627\u0644\u0648\u062b\u0627\u0626\u0642 \u0627\u0644\u0631\u0633\u0645\u064a\u0629 \u0628\u064a\u0646 \u0632\u0648\u0627\u062d\u0641 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f \u0638\u0647\u0648\u0631\u0643\u060c \u0648\u0632\u0648\u0627\u062d\u0641 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u062a\u064a \u062a\u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0646\u0645\u0627\u0630\u062c:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u0627\u0644\u0632\u0627\u062d\u0641<\/th><th>\u0627\u0644\u062c\u0647\u0629<\/th><th>\u0648\u0638\u064a\u0641\u062a\u0647<\/th><th>\u0623\u062b\u0631 \u062d\u062c\u0628\u0647<\/th><\/tr><\/thead><tbody><tr><td>Googlebot<\/td><td>Google<\/td><td>\u0627\u0644\u0632\u062d\u0641 \u0644\u0628\u062d\u062b \u062c\u0648\u062c\u0644\u060c \u0648\u0645\u0646\u0647 \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u0628\u062d\u062b<\/td><td>\u064a\u0645\u0646\u0639 \u0638\u0647\u0648\u0631\u0643 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0648\u0641\u064a AI Overviews<\/td><\/tr><tr><td>Google-Extended<\/td><td>Google<\/td><td>\u0631\u0645\u0632 \u062a\u062d\u0643\u0645 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u062a\u062f\u0631\u064a\u0628 \u0646\u0645\u0627\u0630\u062c Gemini \u0648\u062a\u0623\u0633\u064a\u0633 \u0625\u062c\u0627\u0628\u0627\u062a\u0647\u0627<\/td><td>\u0644\u0627 \u064a\u0624\u062b\u0631 \u0641\u064a \u0638\u0647\u0648\u0631\u0643 \u0623\u0648 \u062a\u0631\u062a\u064a\u0628\u0643 \u0641\u064a \u0628\u062d\u062b \u062c\u0648\u062c\u0644<\/td><\/tr><tr><td>OAI-SearchBot<\/td><td>OpenAI<\/td><td>\u0625\u0638\u0647\u0627\u0631 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0641\u064a \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0641\u064a ChatGPT<\/td><td>\u0644\u0646 \u062a\u0638\u0647\u0631 \u0641\u064a \u0625\u062c\u0627\u0628\u0627\u062a \u0628\u062d\u062b ChatGPT<\/td><\/tr><tr><td>GPTBot<\/td><td>OpenAI<\/td><td>\u062c\u0645\u0639 \u0645\u062d\u062a\u0648\u0649 \u0642\u062f \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0646\u0645\u0627\u0630\u062c<\/td><td>\u064a\u0633\u062a\u0628\u0639\u062f \u0645\u062d\u062a\u0648\u0627\u0643 \u0645\u0646 \u0627\u0644\u062a\u062f\u0631\u064a\u0628<\/td><\/tr><tr><td>ChatGPT-User<\/td><td>OpenAI<\/td><td>\u0632\u064a\u0627\u0631\u0629 \u0635\u0641\u062d\u0629 \u0628\u0637\u0644\u0628 \u0645\u0646 \u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0627\u062e\u0644 ChatGPT<\/td><td>\u0642\u062f \u0644\u0627 \u062a\u0646\u0637\u0628\u0642 \u0639\u0644\u064a\u0647 \u0642\u0648\u0627\u0639\u062f robots.txt<\/td><\/tr><tr><td>ClaudeBot<\/td><td>Anthropic<\/td><td>\u062c\u0645\u0639 \u0645\u062d\u062a\u0648\u0649 \u0642\u062f \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u062a\u062f\u0631\u064a\u0628<\/td><td>\u064a\u0633\u062a\u0628\u0639\u062f \u0645\u062d\u062a\u0648\u0627\u0643 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a \u0645\u0646 \u0627\u0644\u062a\u062f\u0631\u064a\u0628<\/td><\/tr><tr><td>Claude-SearchBot<\/td><td>Anthropic<\/td><td>\u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0641\u064a Claude<\/td><td>\u0642\u062f \u064a\u0642\u0644\u0644 \u0638\u0647\u0648\u0631\u0643 \u0641\u064a \u0625\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0628\u062d\u062b<\/td><\/tr><tr><td>Claude-User<\/td><td>Anthropic<\/td><td>\u062c\u0644\u0628 \u0635\u0641\u062d\u0629 \u062d\u064a\u0646 \u064a\u0637\u0631\u062d \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0633\u0624\u0627\u0644\u0627\u064b \u064a\u062d\u062a\u0627\u062c\u0647\u0627<\/td><td>\u0642\u062f \u064a\u0642\u0644\u0644 \u0638\u0647\u0648\u0631\u0643 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u0648\u062c\u0651\u0647 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u062d\u0633\u0628 <a href=\"https:\/\/developers.openai.com\/api\/docs\/bots\" target=\"_blank\" rel=\"noopener\">\u0648\u062b\u0627\u0626\u0642 OpenAI \u0639\u0646 \u0632\u0648\u0627\u062d\u0641\u0647\u0627<\/a>\u060c \u0643\u0644 \u0625\u0639\u062f\u0627\u062f \u0645\u0633\u062a\u0642\u0644 \u0639\u0646 \u0627\u0644\u0622\u062e\u0631\u060c \u0641\u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0633\u0645\u0627\u062d \u0644\u0640 OAI-SearchBot \u0628\u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0645\u0639 \u062d\u062c\u0628 GPTBot \u0639\u0646 \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u060c \u0648\u0642\u062f \u064a\u0633\u062a\u063a\u0631\u0642 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0628\u062d\u062b \u0646\u062d\u0648 24 \u0633\u0627\u0639\u0629. \u0648\u062a\u0635\u0641 Anthropic \u0641\u064a \u0645\u0631\u0643\u0632 \u0645\u0633\u0627\u0639\u062f\u062a\u0647\u0627 \u0632\u0648\u0627\u062d\u0641\u0647\u0627 \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u0628\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0646\u0641\u0633\u0647\u0627. \u0648\u0641\u064a BAIGR \u0646\u0631\u0649 \u0623\u0646 \u0632\u0648\u0627\u062d\u0641 \u0627\u0644\u0628\u062d\u062b \u064a\u062c\u0628 \u0623\u0646 \u062a\u0628\u0642\u0649 \u0645\u0641\u062a\u0648\u062d\u0629 \u0644\u0623\u064a \u0645\u0634\u0631\u0648\u0639 \u064a\u0631\u064a\u062f \u0623\u0646 \u064a\u064f\u0630\u0643\u0631\u060c \u0623\u0645\u0627 \u0632\u0648\u0627\u062d\u0641 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0641\u0642\u0631\u0627\u0631 \u062a\u062c\u0627\u0631\u064a \u064a\u062e\u0635 \u0643\u0644 \u062c\u0647\u0629.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/baigr.com\/blog\/wp-content\/uploads\/2026\/10\/baigr-1791677484261-2.jpg\" alt=\"\u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0625\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a GEO\" class=\"wp-image-591\" srcset=\"https:\/\/baigr.com\/blog\/wp-content\/uploads\/2026\/10\/baigr-1791677484261-2.jpg 1600w, https:\/\/baigr.com\/blog\/wp-content\/uploads\/2026\/10\/baigr-1791677484261-2-300x169.jpg 300w, https:\/\/baigr.com\/blog\/wp-content\/uploads\/2026\/10\/baigr-1791677484261-2-1024x576.jpg 1024w, https:\/\/baigr.com\/blog\/wp-content\/uploads\/2026\/10\/baigr-1791677484261-2-768x432.jpg 768w, https:\/\/baigr.com\/blog\/wp-content\/uploads\/2026\/10\/baigr-1791677484261-2-1536x864.jpg 1536w, https:\/\/baigr.com\/blog\/wp-content\/uploads\/2026\/10\/baigr-1791677484261-2-150x84.jpg 150w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">\u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0648\u062b\u0627\u0626\u0642 Google \u0648OpenAI \u0648Anthropic<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0643\u064a\u0641 \u062a\u0643\u062a\u0628 \u0635\u0641\u062d\u0629 \u064a\u0633\u0647\u0644 \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u064a\u0647\u0627\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627 \u062a\u0648\u062c\u062f \u0643\u062a\u0627\u0628\u0629 \u062e\u0627\u0635\u0629 \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0643\u0645\u0627 \u062a\u0642\u0648\u0644 \u062c\u0648\u062c\u0644\u060c \u0644\u0643\u0646 \u0647\u0646\u0627\u0643 \u0643\u062a\u0627\u0628\u0629 \u062c\u064a\u062f\u0629 \u064a\u0633\u0647\u0644 \u0639\u0644\u0649 \u0623\u064a \u0642\u0627\u0631\u0626\u060c \u0628\u0634\u0631\u0627\u064b \u0643\u0627\u0646 \u0623\u0648 \u0646\u0638\u0627\u0645\u0627\u064b\u060c \u0623\u0646 \u064a\u0623\u062e\u0630 \u0645\u0646\u0647\u0627 \u0625\u062c\u0627\u0628\u0629 \u0648\u0627\u0636\u062d\u0629. \u0647\u0630\u0647 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u062a\u062e\u062f\u0645 \u0627\u0644\u0642\u0627\u0631\u0626 \u0623\u0648\u0644\u0627\u064b\u060c \u0648\u0644\u0647\u0630\u0627 \u062a\u062e\u062f\u0645 \u0627\u0644\u0638\u0647\u0648\u0631 \u0623\u064a\u0636\u0627\u064b:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0628\u062f\u0623 \u0628\u0627\u0644\u062c\u0648\u0627\u0628 \u062b\u0645 \u0627\u0634\u0631\u062d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0630\u0627 \u0643\u0627\u0646 \u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0642\u0633\u0645 \u0633\u0624\u0627\u0644\u0627\u064b\u060c \u0641\u0644\u062a\u0643\u0646 \u0627\u0644\u062c\u0645\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0628\u0639\u062f\u0647 \u062c\u0648\u0627\u0628\u0627\u064b \u0645\u0628\u0627\u0634\u0631\u0627\u064b. \u00ab\u062a\u0643\u0644\u0641\u0629 \u0632\u0631\u0627\u0639\u0629 \u0627\u0644\u0623\u0633\u0646\u0627\u0646 \u0641\u064a \u0639\u064a\u0627\u062f\u062a\u0646\u0627 \u062a\u0628\u062f\u0623 \u0645\u0646 \u0643\u0630\u0627 \u0648\u062a\u062e\u062a\u0644\u0641 \u062d\u0633\u0628 \u0646\u0648\u0639 \u0627\u0644\u0632\u0631\u0639\u0629\u00bb \u0623\u0646\u0641\u0639 \u0645\u0646 \u062b\u0644\u0627\u062b \u0641\u0642\u0631\u0627\u062a \u062a\u0645\u0647\u064a\u062f\u064a\u0629 \u0639\u0646 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0627\u0628\u062a\u0633\u0627\u0645\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0642\u062f\u0651\u0645 \u0645\u0627 \u0644\u0627 \u064a\u0645\u0644\u0643\u0647 \u063a\u064a\u0631\u0643<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0623\u0631\u0642\u0627\u0645\u0643 \u0623\u0646\u062a\u060c \u0648\u062a\u062c\u0631\u0628\u062a\u0643 \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0643\u060c \u0648\u0623\u0633\u0639\u0627\u0631\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629\u060c \u0648\u0635\u0648\u0631 \u0645\u0646\u062a\u062c\u0627\u062a\u0643\u060c \u0648\u0645\u0642\u0627\u0631\u0646\u0627\u062a\u0643 \u0627\u0644\u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u062e\u062a\u0628\u0627\u0631 \u0641\u0639\u0644\u064a. \u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0645\u0627\u062f\u0629 \u063a\u064a\u0631 \u0627\u0644\u0645\u0643\u0631\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u062d\u062f\u062b \u0639\u0646\u0647\u0627 \u062c\u0648\u062c\u0644. \u0645\u062b\u0627\u0644 \u0627\u0641\u062a\u0631\u0627\u0636\u064a: \u0645\u062a\u062c\u0631 \u0623\u062c\u0647\u0632\u0629 \u0645\u0646\u0632\u0644\u064a\u0629 \u064a\u0643\u062a\u0628 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0645\u0648\u062f\u064a\u0644\u064a\u0646 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0623\u0633\u0626\u0644\u0629 300 \u0639\u0645\u064a\u0644 \u062e\u0644\u0627\u0644 \u0627\u0644\u0635\u064a\u0641\u060c \u0647\u0630\u0627 \u0645\u062d\u062a\u0648\u0649 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0623\u064a \u0645\u0648\u0642\u0639 \u0622\u062e\u0631 \u0646\u0633\u062e\u0647.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u062c\u0639\u0644 \u0647\u0648\u064a\u062a\u0643 \u0648\u0627\u0636\u062d\u0629<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0633\u0645 \u0627\u0644\u062c\u0647\u0629\u060c \u0648\u0645\u0646 \u0643\u062a\u0628 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0645\u0627 \u062e\u0628\u0631\u062a\u0647\u060c \u0648\u0645\u062a\u0649 \u062d\u064f\u062f\u0651\u062b\u060c \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644. \u0648\u0646\u0635\u064a\u062d\u062a\u0646\u0627 \u0644\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0641\u064a \u0627\u0644\u062e\u0644\u064a\u062c: \u0627\u0643\u062a\u0628 \u0628\u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0644\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0639\u0631\u0628\u064a. \u0645\u0646 \u064a\u0633\u0623\u0644 \u0628\u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0639\u0646 \u062e\u062f\u0645\u0629 \u0641\u064a \u0627\u0644\u0631\u064a\u0627\u0636 \u0623\u0648 \u062f\u0628\u064a \u064a\u062d\u062a\u0627\u062c \u0635\u0641\u062d\u0629 \u0639\u0631\u0628\u064a\u0629 \u062a\u062c\u064a\u0628\u0647\u060c \u0644\u0627 \u062a\u0631\u062c\u0645\u0629 \u0622\u0644\u064a\u0629 \u0645\u0646 \u0635\u0641\u062d\u0629 \u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0643\u064a\u0641 \u062a\u0642\u064a\u0633 \u0638\u0647\u0648\u0631\u0643 \u0641\u064a \u0625\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u062d\u0633\u0628 \u062c\u0648\u062c\u0644\u060c \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u0627\u062f\u0645\u0629 \u0645\u0646 \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062a\u064f\u062d\u062a\u0633\u0628 \u0636\u0645\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a Search Console\u060c \u0648\u064a\u0648\u0635\u064a \u062f\u0644\u064a\u0644 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062d\u062f\u062b \u0628\u062a\u0642\u0631\u064a\u0631 \u0623\u062f\u0627\u0621 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a (Generative AI performance) \u0641\u064a Search Console. \u0648\u062a\u0646\u0628\u0651\u0647 \u062c\u0648\u062c\u0644 \u0625\u0644\u0649 \u0623\u0646 \u0623\u064a \u0623\u062f\u0627\u0629 \u062e\u0627\u0631\u062c\u064a\u0629 \u0644\u0627 \u062a\u0645\u0644\u0643 \u0648\u0635\u0648\u0644\u0627\u064b \u0625\u0644\u0649 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0623\u0648 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u062f\u064a\u0647\u0627\u060c \u0641\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0623\u0631\u0642\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u00ab\u062a\u062a\u0628\u0639 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u00bb \u0643\u062a\u0642\u062f\u064a\u0631\u0627\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0630\u0644\u0643\u060c \u0631\u0627\u0642\u0628 \u0641\u064a Google Analytics \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062d\u0627\u0644\u0629 \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0627\u062a \u0645\u062b\u0644 chatgpt.com\u060c \u0648\u0627\u062d\u062a\u0641\u0638 \u0628\u0642\u0627\u0626\u0645\u0629 \u062b\u0627\u0628\u062a\u0629 \u0645\u0646 15 \u0625\u0644\u0649 20 \u0633\u0624\u0627\u0644\u0627\u064b \u064a\u0637\u0631\u062d\u0647\u0627 \u0639\u0645\u0644\u0627\u0624\u0643 \u0641\u0639\u0644\u0627\u064b\u060c \u0648\u0627\u062e\u062a\u0628\u0631\u0647\u0627 \u0634\u0647\u0631\u064a\u0627\u064b \u0641\u064a \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u0633\u0627\u0639\u062f \u0644\u062a\u0631\u0649 \u0647\u0644 \u064a\u064f\u0630\u0643\u0631 \u0627\u0633\u0645\u0643 \u0648\u0623\u064a \u0635\u0641\u062d\u0629 \u064a\u064f\u0633\u062a\u0634\u0647\u062f \u0628\u0647\u0627.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0625\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u062a\u062d\u0642\u0642 \u0645\u0646 \u0623\u0646 \u0635\u0641\u062d\u0627\u062a\u0643 \u0627\u0644\u0645\u0647\u0645\u0629 \u0645\u0641\u0647\u0631\u0633\u0629 \u0648\u0645\u0624\u0647\u0644\u0629 \u0644\u0644\u0638\u0647\u0648\u0631 \u0628\u0645\u0642\u062a\u0637\u0641\u060c \u0648\u0623\u0646 robots.txt \u0648\u0634\u0628\u0643\u0629 \u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0627 \u062a\u062d\u062c\u0628 Googlebot \u0648OAI-SearchBot \u0648Claude-SearchBot.<\/li>\n\n<li>\u0642\u0631\u0631 \u0645\u0648\u0642\u0641\u0643 \u0645\u0646 \u0632\u0648\u0627\u062d\u0641 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 (GPTBot \u0648ClaudeBot \u0648Google-Extended) \u0628\u0634\u0643\u0644 \u0645\u0646\u0641\u0635\u0644 \u0639\u0646 \u0632\u0648\u0627\u062d\u0641 \u0627\u0644\u0628\u062d\u062b.<\/li>\n\n<li>\u0627\u0643\u062a\u0628 \u0642\u0627\u0626\u0645\u0629 \u0628\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u0637\u0631\u062d\u0647\u0627 \u0639\u0645\u0644\u0627\u0624\u0643 \u0641\u0639\u0644\u0627\u064b\u060c \u0645\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a.<\/li>\n\n<li>\u0627\u0628\u0646\u0650 \u0644\u0643\u0644 \u0645\u0648\u0636\u0648\u0639 \u0631\u0626\u064a\u0633\u064a \u0635\u0641\u062d\u0629 \u0634\u0627\u0645\u0644\u0629 \u062a\u062c\u064a\u0628 \u0639\u0646 \u0627\u0644\u0633\u0624\u0627\u0644 \u0648\u0623\u0633\u0626\u0644\u062a\u0647 \u0627\u0644\u0645\u062c\u0627\u0648\u0631\u0629\u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0635\u0641\u062d\u0627\u062a \u0645\u0646\u0641\u0635\u0644\u0629 \u0644\u0643\u0644 \u0635\u064a\u063a\u0629.<\/li>\n\n<li>\u0623\u0636\u0641 \u0645\u0627 \u0644\u0627 \u064a\u0645\u0644\u0643\u0647 \u063a\u064a\u0631\u0643: \u0623\u0631\u0642\u0627\u0645\u0627\u064b \u0648\u0623\u0645\u062b\u0644\u0629 \u0648\u0635\u0648\u0631\u0627\u064b \u0645\u0646 \u0639\u0645\u0644\u0643\u060c \u0645\u0639 \u0630\u0643\u0631 \u0645\u0635\u0627\u062f\u0631 \u0623\u064a \u0625\u062d\u0635\u0627\u0621\u0627\u062a \u0639\u0627\u0645\u0629.<\/li>\n\n<li>\u062d\u062f\u0651\u062b \u0645\u0644\u0641 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0648\u0628\u064a\u0627\u0646\u0627\u062a Merchant Center \u0625\u0646 \u0643\u0646\u062a \u062a\u0628\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u062a\u062e\u062f\u0645 \u0645\u0646\u0637\u0642\u0629 \u062c\u063a\u0631\u0627\u0641\u064a\u0629.<\/li>\n\n<li>\u0627\u0641\u062d\u0635 \u0627\u0644\u0623\u0633\u0627\u0633 \u0627\u0644\u062a\u0642\u0646\u064a \u0639\u0628\u0631 <a href=\"https:\/\/baigr.com\/%D9%81%D8%AD%D8%B5-%D8%A7%D9%84%D9%85%D9%88%D9%82%D8%B9\/\">\u0641\u062d\u0635 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u062c\u0627\u0646\u064a<\/a>\u060c \u062b\u0645 \u0631\u0627\u0642\u0628 Search Console \u0648Analytics \u0634\u0647\u0631\u064a\u0627\u064b.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629 \u0641\u064a GEO<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0634\u0631\u0627\u0621 \u0648\u0639\u0648\u062f \u0633\u0631\u064a\u0639\u0629:<\/strong> \u0644\u0627 \u064a\u0648\u062c\u062f \u0645\u0644\u0641 \u0623\u0648 \u0643\u0648\u062f \u064a\u0636\u0645\u0646 \u0630\u0643\u0631\u0643 \u0641\u064a ChatGPT \u0623\u0648 AI Overviews\u060c \u0648\u0645\u0646 \u064a\u0639\u062f\u0643 \u0628\u0630\u0644\u0643 \u064a\u0628\u064a\u0639 \u0648\u0647\u0645\u0627\u064b.<\/li>\n\n<li><strong>\u062d\u062c\u0628 \u0643\u0644 \u0632\u0648\u0627\u062d\u0641 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062f\u0641\u0639\u0629 \u0648\u0627\u062d\u062f\u0629:<\/strong> \u0641\u064a\u062e\u0631\u062c \u0627\u0644\u0645\u0648\u0642\u0639 \u0645\u0646 \u0628\u062d\u062b ChatGPT \u0648Claude \u0648\u0647\u0648 \u064a\u0638\u0646 \u0623\u0646\u0647 \u064a\u062d\u0645\u064a \u0645\u062d\u062a\u0648\u0627\u0647 \u0645\u0646 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0641\u0642\u0637.<\/li>\n\n<li><strong>\u0635\u0641\u062d\u0627\u062a \u0644\u0643\u0644 \u0635\u064a\u063a\u0629 \u0633\u0624\u0627\u0644:<\/strong> \u0645\u0626\u0627\u062a \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0631\u0642\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u0635\u0646\u0641\u0647\u0627 \u062c\u0648\u062c\u0644 \u0643\u0625\u0633\u0627\u0621\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639.<\/li>\n\n<li><strong>\u0625\u0639\u0627\u062f\u0629 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646:<\/strong> \u0645\u062d\u062a\u0648\u0649 \u0633\u0644\u064a\u0645 \u0644\u063a\u0648\u064a\u0627\u064b \u0644\u0643\u0646\u0647 \u0644\u0627 \u064a\u0636\u064a\u0641 \u0645\u0639\u0644\u0648\u0645\u0629\u060c \u0641\u0644\u0627 \u0633\u0628\u0628 \u0644\u0627\u0642\u062a\u0628\u0627\u0633\u0647.<\/li>\n\n<li><strong>\u0625\u0647\u0645\u0627\u0644 \u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a:<\/strong> \u0625\u062c\u0627\u0628\u0627\u062a \u062c\u0648\u062c\u0644 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0641\u0647\u0631\u0633\u0647\u0627 \u0648\u0623\u0646\u0638\u0645\u0629 \u062a\u0631\u062a\u064a\u0628\u0647\u0627\u060c \u0641\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0636\u0639\u064a\u0641 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0636\u0639\u064a\u0641 \u0641\u064a \u0627\u0644\u0625\u062c\u0627\u0628\u0627\u062a \u0623\u064a\u0636\u0627\u064b.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648\u0644\u0645\u0646 \u064a\u0631\u064a\u062f \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0623\u0648\u0633\u0639 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0646\u0641\u0633\u0647\u060c \u0644\u0627 \u0641\u064a \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u0642\u0637\u060c \u0641\u0642\u062f \u0643\u062a\u0628\u0646\u0627 <a href=\"https:\/\/baigr.com\/blog\/%D8%A7%D9%84%D8%B0%D9%83%D8%A7%D8%A1-%D8%A7%D9%84%D8%A7%D8%B5%D8%B7%D9%86%D8%A7%D8%B9%D9%8A-%D9%81%D9%8A-%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82-%D8%A7%D9%84%D8%AF%D9%84%D9%8A%D9%84-%D8%A7%D9%84\/\">\u062f\u0644\u064a\u0644\u0627\u064b \u0639\u0645\u0644\u064a\u0627\u064b \u0639\u0646 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/a>\u060c \u0648\u0625\u0646 \u0627\u062d\u062a\u062c\u062a \u062e\u0637\u0629 \u0645\u062e\u0635\u0635\u0629 \u0644\u0645\u0634\u0631\u0648\u0639\u0643 \u0641\u0647\u0630\u0627 \u0645\u0627 \u0646\u0642\u062f\u0645\u0647 \u0641\u064a <a href=\"https:\/\/baigr.com\/%D8%AE%D8%AF%D9%85%D8%A7%D8%AA%D9%86%D8%A7\/%D8%A7%D8%B3%D8%AA%D8%B4%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D9%86%D9%85%D9%88\/\">\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0646\u0645\u0648<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u0645\u0627 \u0647\u0648 GEO \u0648\u0647\u0644 \u064a\u062e\u062a\u0644\u0641 \u0639\u0646 \u0627\u0644\u0633\u064a\u0648\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">GEO \u0623\u0648 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0648\u0644\u064a\u062f \u0647\u0648 \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u062d\u062a\u0648\u0627\u0643 \u0645\u0635\u062f\u0631\u0627\u064b \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u064a\u0647 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0625\u062c\u0627\u0628\u0627\u062a\u0647\u0627. \u062c\u0648\u062c\u0644 \u0644\u0627 \u062a\u0639\u062f\u0651\u0647 \u062a\u062e\u0635\u0635\u0627\u064b \u0645\u0646\u0641\u0635\u0644\u0627\u064b\u060c \u0648\u062a\u0642\u0648\u0644 \u0641\u064a \u062f\u0644\u064a\u0644\u0647\u0627 \u0627\u0644\u0631\u0633\u0645\u064a \u0625\u0646 \u0623\u0641\u0636\u0644 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0633\u064a\u0648 \u0645\u0627 \u0632\u0627\u0644\u062a \u0647\u064a \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u0644\u0638\u0647\u0648\u0631 \u0641\u064a AI Overviews \u0648AI Mode\u060c \u0644\u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0646\u0641\u0633\u0647\u0627.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0647\u0644 \u0623\u062d\u062a\u0627\u062c \u0645\u0644\u0641 llms.txt \u0644\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0625\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u064a\u0633 \u0644\u062c\u0648\u062c\u0644. \u062a\u0642\u0648\u0644 \u062c\u0648\u062c\u0644 \u0625\u0646 \u0628\u062d\u062b\u0647\u0627 \u0644\u0627 \u064a\u0633\u062a\u062e\u062f\u0645 llms.txt \u0623\u0648 \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0628\u0647\u0629\u060c \u0648\u0625\u0646 \u0625\u0646\u0634\u0627\u0621\u0647 \u0644\u0646 \u064a\u0636\u0631 \u0638\u0647\u0648\u0631\u0643 \u0641\u064a \u0646\u062a\u0627\u0626\u062c\u0647\u0627 \u0648\u0644\u0646 \u064a\u0641\u064a\u062f\u0647. \u0648\u0642\u062f \u062a\u0633\u062a\u062e\u062f\u0645\u0647 \u062e\u062f\u0645\u0627\u062a \u0623\u062e\u0631\u0649\u060c \u0644\u0643\u0646 \u0644\u0627 \u062a\u0648\u062c\u062f \u0648\u062b\u064a\u0642\u0629 \u0631\u0633\u0645\u064a\u0629 \u0645\u0646 \u062c\u0648\u062c\u0644 \u062a\u062c\u0639\u0644\u0647 \u062c\u0632\u0621\u0627\u064b \u0645\u0646 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a AI Overviews \u0623\u0648 AI Mode.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0625\u0630\u0627 \u062d\u062c\u0628\u062a GPTBot \u0647\u0644 \u064a\u062e\u062a\u0641\u064a \u0645\u0648\u0642\u0639\u064a \u0645\u0646 ChatGPT\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u064a\u0633 \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629. \u0628\u062d\u0633\u0628 \u0648\u062b\u0627\u0626\u0642 OpenAI\u060c \u0627\u0644\u0632\u0627\u062d\u0641 GPTBot \u0645\u062e\u0635\u0635 \u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u060c \u0623\u0645\u0627 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0628\u062d\u062b ChatGPT \u0641\u064a\u062a\u062d\u0643\u0645 \u0641\u064a\u0647 OAI-SearchBot\u060c \u0648\u0643\u0644 \u0625\u0639\u062f\u0627\u062f \u0645\u0633\u062a\u0642\u0644 \u0639\u0646 \u0627\u0644\u0622\u062e\u0631. \u064a\u0645\u0643\u0646\u0643 \u062d\u062c\u0628 GPTBot \u0645\u0639 \u0627\u0644\u0633\u0645\u0627\u062d \u0644\u0640 OAI-SearchBot \u0644\u062a\u0628\u0642\u0649 \u0638\u0627\u0647\u0631\u0627\u064b \u0641\u064a \u0625\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u062f\u0648\u0646 \u0623\u0646 \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0645\u062d\u062a\u0648\u0627\u0643 \u0641\u064a \u0627\u0644\u062a\u062f\u0631\u064a\u0628.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0647\u0644 \u064a\u0624\u062b\u0631 \u062d\u062c\u0628 Google-Extended \u0639\u0644\u0649 \u062a\u0631\u062a\u064a\u0628\u064a \u0641\u064a \u062c\u0648\u062c\u0644\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0644\u0627. \u062a\u0646\u0635 \u0648\u062b\u0627\u0626\u0642 \u062c\u0648\u062c\u0644 \u0639\u0644\u0649 \u0623\u0646 Google-Extended \u0644\u0627 \u064a\u0624\u062b\u0631 \u0641\u064a \u0625\u062f\u0631\u0627\u062c \u0645\u0648\u0642\u0639\u0643 \u0641\u064a \u0628\u062d\u062b \u062c\u0648\u062c\u0644 \u0648\u0644\u0627 \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0625\u0634\u0627\u0631\u0629\u064b \u0644\u0644\u062a\u0631\u062a\u064a\u0628. \u0647\u0648 \u0631\u0645\u0632 \u062a\u062d\u0643\u0645 \u064a\u062d\u062f\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u062d\u062a\u0648\u0627\u0643 \u0641\u064a \u062a\u062f\u0631\u064a\u0628 \u0646\u0645\u0627\u0630\u062c Gemini \u0648\u062a\u0623\u0633\u064a\u0633 \u0625\u062c\u0627\u0628\u0627\u062a\u0647\u0627 \u0641\u064a \u062a\u0637\u0628\u064a\u0642\u0627\u062a Gemini \u0648Vertex AI\u060c \u0648\u0644\u064a\u0633 \u0632\u0627\u062d\u0641\u0627\u064b \u0645\u0633\u062a\u0642\u0644\u0627\u064b \u0644\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u0633\u062a\u062e\u062f\u0645 \u062e\u0627\u0635.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0643\u064a\u0641 \u0623\u0639\u0631\u0641 \u0623\u0646 \u0645\u0648\u0642\u0639\u064a \u064a\u0638\u0647\u0631 \u0641\u064a AI Overviews\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u064f\u062d\u062a\u0633\u0628 \u0632\u064a\u0627\u0631\u0627\u062a \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0636\u0645\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0641\u064a Search Console\u060c \u0648\u064a\u0648\u0635\u064a \u062f\u0644\u064a\u0644 \u062c\u0648\u062c\u0644 \u0627\u0644\u0623\u062d\u062f\u062b \u0628\u0645\u062a\u0627\u0628\u0639\u0629 \u062a\u0642\u0631\u064a\u0631 \u0623\u062f\u0627\u0621 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a \u0647\u0646\u0627\u0643. \u0623\u0636\u0641 \u0625\u0644\u0649 \u0630\u0644\u0643 \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0625\u062d\u0627\u0644\u0627\u062a \u0641\u064a Google Analytics\u060c \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0642\u0627\u0626\u0645\u0629 \u062b\u0627\u0628\u062a\u0629 \u0645\u0646 \u0623\u0633\u0626\u0644\u0629 \u0639\u0645\u0644\u0627\u0626\u0643 \u0634\u0647\u0631\u064a\u0627\u064b \u0644\u062a\u0631\u0649 \u0647\u0644 \u064a\u064f\u0630\u0643\u0631 \u0627\u0633\u0645\u0643.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0647\u0644 \u062a\u0642\u0644\u0644 \u0645\u0644\u062e\u0635\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0645\u0646 \u062c\u0648\u062c\u0644\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u064a \u0623\u0633\u0626\u0644\u0629 \u0643\u062b\u064a\u0631\u0629 \u0646\u0639\u0645. \u0648\u062c\u062f\u062a \u062f\u0631\u0627\u0633\u0629 \u0645\u0631\u0643\u0632 Pew \u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0627\u0631\u0633 2025 \u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0646\u0642\u0631\u0648\u0627 \u0639\u0644\u0649 \u0646\u062a\u064a\u062c\u0629 \u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0641\u064a 8% \u0645\u0646 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u062d\u064a\u0646 \u0638\u0647\u0631 \u0645\u0644\u062e\u0635 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u0645\u0642\u0627\u0628\u0644 15% \u062f\u0648\u0646\u0647. \u0648\u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0628\u0644 \u062a\u0642\u0648\u0644 \u062c\u0648\u062c\u0644 \u0625\u0646 \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0627\u0644\u0642\u0627\u062f\u0645\u0629 \u0645\u0646 \u0635\u0641\u062d\u0627\u062a \u0641\u064a\u0647\u0627 AI Overviews \u062a\u0645\u064a\u0644 \u0625\u0644\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u0639\u0644\u0649 \u062c\u0648\u062f\u0629.<\/p>\n\n\n<!-- baigr-related -->\n\n<h2 class=\"wp-block-heading\">\u0627\u0642\u0631\u0623 \u0623\u064a\u0636\u064b\u0627<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/baigr.com\/blog\/%D8%AF%D9%84%D9%8A%D9%84-%D8%A7%D9%84%D8%B3%D9%8A%D9%88-%D8%A7%D9%84%D8%B4%D8%A7%D9%85%D9%84-%D9%85%D9%86-%D8%A7%D9%84%D8%B5%D9%81%D8%B1-%D8%A5%D9%84%D9%89-%D8%A7%D9%84%D8%A7%D8%AD%D8%AA%D8%B1%D8%A7\/\">\u062f\u0644\u064a\u0644 \u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u0634\u0627\u0645\u0644: \u0645\u0646 \u0627\u0644\u0635\u0641\u0631 \u0625\u0644\u0649 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641 2026<\/a><\/li>\n\n\n<li><a href=\"https:\/\/baigr.com\/blog\/%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82-%D8%A7%D9%84%D8%A5%D9%84%D9%83%D8%AA%D8%B1%D9%88%D9%86%D9%8A-%D8%AF%D9%84%D9%8A%D9%84%D9%83-%D8%A7%D9%84%D8%B4%D8%A7%D9%85%D9%84-%D9%85%D9%86-%D8%A7%D9%84\/\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a: \u062f\u0644\u064a\u0644\u0643 \u0627\u0644\u0634\u0627\u0645\u0644 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631 (2026)<\/a><\/li>\n\n\n<li><a href=\"https:\/\/baigr.com\/blog\/%D8%A7%D9%84%D8%B0%D9%83%D8%A7%D8%A1-%D8%A7%D9%84%D8%A7%D8%B5%D8%B7%D9%86%D8%A7%D8%B9%D9%8A-%D9%81%D9%8A-%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82-%D8%A7%D9%84%D8%AF%D9%84%D9%8A%D9%84-%D8%A7%D9%84\/\">\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642: \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u064a \u0644\u0645\u0636\u0627\u0639\u0641\u0629 \u0646\u062a\u0627\u0626\u062c\u0643 (2026)<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u0647\u0644 \u064a\u0630\u0643\u0631 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0633\u0645 \u0645\u0646\u0627\u0641\u0633\u0643 \u0628\u062f\u0644\u0627\u064b \u0645\u0646\u0643\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u064a BAIGR \u0646\u0631\u0627\u062c\u0639 \u0648\u0635\u0648\u0644 \u0627\u0644\u0632\u0648\u0627\u062d\u0641 \u0625\u0644\u0649 \u0645\u0648\u0642\u0639\u0643\u060c \u0648\u0646\u0628\u0646\u064a \u0645\u062d\u062a\u0648\u0649 \u064a\u062d\u0645\u0644 \u062e\u0628\u0631\u062a\u0643 \u0648\u0623\u0631\u0642\u0627\u0645\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629\u060c \u0648\u0646\u0642\u064a\u0633 \u0638\u0647\u0648\u0631\u0643 \u0641\u064a \u062c\u0648\u062c\u0644 \u0648\u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0627\u062a \u0627\u0644\u0630\u0643\u064a\u0629. \u0627\u062d\u062c\u0632 \u0645\u0643\u0627\u0644\u0645\u0629 \u0644\u0646\u0636\u0639 \u062e\u0637\u0629 \u062a\u0646\u0627\u0633\u0628 \u0645\u0634\u0631\u0648\u0639\u0643 \u0648\u0633\u0648\u0642\u0643.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/baigr.com\/%D8%A7%D8%AD%D8%AC%D8%B2-%D9%85%D9%83%D8%A7%D9%84%D9%85%D8%A9\/\">\u0627\u062d\u062c\u0632 \u0645\u0643\u0627\u0644\u0645\u0629 \u2190<\/a><\/strong><\/p>\n\n\n<!-- baigr-sources -->\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0645\u0635\u0627\u062f\u0631<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/ai-optimization-guide\" target=\"_blank\" rel=\"noopener\">Optimizing for generative AI search<\/a> \u2014 Google Search Central<\/li>\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features\" target=\"_blank\" rel=\"noopener\">AI features and your website<\/a> \u2014 Google Search Central<\/li>\n\n\n<li><a href=\"https:\/\/developers.google.com\/crawling\/docs\/crawlers-fetchers\/google-common-crawlers\" target=\"_blank\" rel=\"noopener\">Google&#8217;s common crawlers (Google-Extended)<\/a> \u2014 Google Crawling Infrastructure<\/li>\n\n\n<li><a href=\"https:\/\/developers.openai.com\/api\/docs\/bots\" target=\"_blank\" rel=\"noopener\">Overview of OpenAI Crawlers<\/a> \u2014 OpenAI<\/li>\n\n\n<li><a href=\"https:\/\/support.claude.com\/en\/articles\/8896518-does-anthropic-crawl-data-from-the-web-and-how-can-site-owners-block-the-crawler\" target=\"_blank\" rel=\"noopener\">Does Anthropic crawl data from the web, and how can site owners block the crawler?<\/a> \u2014 Anthropic (Claude Help Center)<\/li>\n\n\n<li><a href=\"https:\/\/www.pewresearch.org\/short-reads\/2025\/07\/22\/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results\/\" target=\"_blank\" rel=\"noopener\">Google users are less likely to click on links when an AI summary appears in the results<\/a> \u2014 Pew Research Center<\/li>\n\n\n<li><a href=\"https:\/\/arxiv.org\/abs\/2311.09735\" target=\"_blank\" rel=\"noopener\">GEO: Generative Engine Optimization (KDD 2024)<\/a> \u2014 arXiv \/ ACM SIGKDD<\/li>\n<\/ol>\n\n\n\n<script 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