{"id":72,"date":"2026-08-31T21:26:55","date_gmt":"2026-08-31T18:26:55","guid":{"rendered":"https:\/\/baigr.com\/blog\/?p=72"},"modified":"2026-08-31T21:28:58","modified_gmt":"2026-08-31T18:28:58","slug":"%d9%83%d9%8a%d9%81-%d8%aa%d8%a8%d9%86%d9%8a-%d9%87%d9%88%d9%8a%d8%a9-%d8%b9%d9%84%d8%a7%d9%85%d8%a9-%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d9%84%d9%85%d8%aa%d8%ac%d8%b1%d9%83-%d8%a7%d9%84%d9%86%d8%a7","status":"publish","type":"post","link":"https:\/\/baigr.com\/blog\/%d9%83%d9%8a%d9%81-%d8%aa%d8%a8%d9%86%d9%8a-%d9%87%d9%88%d9%8a%d8%a9-%d8%b9%d9%84%d8%a7%d9%85%d8%a9-%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d9%84%d9%85%d8%aa%d8%ac%d8%b1%d9%83-%d8%a7%d9%84%d9%86%d8%a7\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u0628\u0646\u064a \u0647\u0648\u064a\u0629 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0646\u0627\u0634\u0626 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 2026"},"content":{"rendered":"\n

\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645: \u0644\u0645\u0627\u0630\u0627 \u062a\u0633\u062a\u062d\u0642 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0645\u0646 \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0623\u0648\u0644\u061f<\/h3>\n\n\n\n

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23\u201333%<\/strong>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0645\u0639 \u0647\u0648\u064a\u0629 \u0645\u062a\u0633\u0642\u0629 \u0639\u0628\u0631 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0645\u0627\u0633<\/td>80%<\/strong>\u0627\u0631\u062a\u0641\u0627\u0639 \u0646\u0633\u0628\u0629 \u0627\u0644\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0628\u0641\u0636\u0644 \u0644\u0648\u0646 \u062b\u0627\u0628\u062a \u0645\u0645\u064a\u0651\u0632<\/td>1.7 \u0645\u0644\u064a\u0648\u0646<\/strong>\u0645\u0646\u0634\u0623\u0629 \u0635\u063a\u064a\u0631\u0629 \u0648\u0645\u062a\u0648\u0633\u0637\u0629 \u062a\u0646\u0627\u0641\u0633\u0643 \u062d\u0627\u0644\u064a\u0627\u064b \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/td>87%<\/strong>\u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u064a\u062f\u0641\u0639\u0648\u0646 \u0623\u0643\u062b\u0631 \u0645\u0642\u0627\u0628\u0644 \u0639\u0644\u0627\u0645\u0629 \u064a\u062b\u0642\u0648\u0646 \u0628\u0647\u0627<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u0627\u0644\u0645\u0635\u062f\u0631: Lucidpress\/Marq\u060c \u062c\u0627\u0645\u0639\u0629 Loyola\u060c \u0648\u0632\u0627\u0631\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 (\u062a\u0642\u0631\u064a\u0631 \u0631\u0624\u064a\u0629 2030 \u0644\u0639\u0627\u0645 2025)\u060c Capital One Shopping Research<\/em><\/p>\n\n\n\n

\u0627\u0641\u062a\u062a\u062d\u062a \u0645\u062a\u062c\u0631\u0643\u060c \u0635\u0645\u0645\u062a \u0634\u0639\u0627\u0631\u0627\u064b \u0628\u0633\u0631\u0639\u0629 \u0639\u0644\u0649 \u0623\u062d\u062f \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629\u060c \u0627\u062e\u062a\u0631\u062a \u0644\u0648\u0646\u0627\u064b \u0623\u0639\u062c\u0628\u0643 \u0641\u064a \u0627\u0644\u0644\u062d\u0638\u0629\u060c \u0648\u0628\u062f\u0623\u062a \u062a\u0646\u0634\u0631. \u0628\u0639\u062f \u0623\u0633\u0627\u0628\u064a\u0639\u060c \u062a\u0643\u062a\u0634\u0641 \u0623\u0646 \u0645\u0646\u0634\u0648\u0631\u0627\u062a\u0643 \u0644\u0627 \u062a\u064f\u0634\u0628\u0647 \u0628\u0639\u0636\u0647\u0627\u060c \u0648\u0639\u0645\u064a\u0644\u0643 \u0644\u0627 \u064a\u062a\u0630\u0643\u0631 \u0627\u0633\u0645\u0643 \u0645\u0646 \u0628\u064a\u0646 \u0639\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0645\u0634\u0627\u0628\u0647\u0629\u060c \u0648\u062d\u064a\u0646 \u064a\u0633\u0623\u0644\u0643 \u0623\u062d\u062f “\u0634\u0648 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646\u0643\u0645 \u0648\u0628\u064a\u0646 \u0627\u0644\u0628\u0627\u0642\u064a\u061f” \u062a\u062a\u0644\u0639\u062b\u0645 \u0641\u064a \u0627\u0644\u0625\u062c\u0627\u0628\u0629. \u0647\u0630\u0627 \u0644\u064a\u0633 \u0639\u064a\u0628\u0627\u064b \u0641\u064a \u0645\u0646\u062a\u062c\u0643 \u2014 \u0647\u0630\u0627 \u063a\u064a\u0627\u0628 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n\n\n\n

\u0641\u064a \u0633\u0648\u0642\u064d \u064a\u0636\u0645 \u0623\u0643\u062b\u0631 \u0645\u0646 1.7 \u0645\u0644\u064a\u0648\u0646 \u0645\u0646\u0634\u0623\u0629 \u0635\u063a\u064a\u0631\u0629 \u0648\u0645\u062a\u0648\u0633\u0637\u0629<\/strong> \u062a\u062a\u0646\u0627\u0641\u0633 \u062c\u0645\u064a\u0639\u0647\u0627 \u0639\u0644\u0649 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0646\u0641\u0633\u0647 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0644\u062d\u0638\u0629 \u0648\u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0645\u0646\u0635\u0627\u062a\u060c \u0644\u0645 \u062a\u0639\u062f \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0631\u0641\u0627\u0647\u064a\u0629 \u062a\u0624\u062c\u0651\u0644\u0647\u0627 “\u0644\u0645\u0627 \u0646\u0643\u0628\u0631” \u2014 \u0628\u0644 \u0647\u064a \u0627\u0644\u0641\u0627\u0631\u0642 \u0628\u064a\u0646 \u0645\u062a\u062c\u0631 \u064a\u064f\u062a\u0630\u0643\u064e\u0651\u0631 \u0648\u0645\u062a\u062c\u0631 \u064a\u064f\u0646\u0633\u0649 \u0628\u0639\u062f \u0623\u0648\u0644 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0645\u0646 BAIGR<\/strong> \u0646\u0623\u062e\u0630\u0643 \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629: \u0645\u0646 \u0641\u0647\u0645 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0628\u064a\u0646 \u0627\u0644\u0634\u0639\u0627\u0631 \u0648\u0627\u0644\u0647\u0648\u064a\u0629 \u0648\u0627\u0644\u0639\u0644\u0627\u0645\u0629\u060c \u0625\u0644\u0649 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0627\u0633\u0645\u060c \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0628\u0635\u0631\u064a\u0629\u060c \u0648\u0635\u0648\u0644\u0627\u064b \u0625\u0644\u0649 \u062f\u0644\u064a\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0637\u0628\u0651\u0642\u0647 \u0639\u0644\u0649 \u0643\u0644 \u0646\u0642\u0637\u0629 \u062a\u0644\u0645\u0633 \u0641\u064a\u0647\u0627 \u0639\u0645\u064a\u0644\u0643 \u0645\u062a\u062c\u0631\u0643 \u2014 \u0628\u062f\u0648\u0646 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0645\u0639\u0642\u0651\u062f\u0629\u060c \u0648\u0628\u0623\u0645\u062b\u0644\u0629 \u0645\u0646 \u0648\u0627\u0642\u0639 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0648\u0627\u0644\u062e\u0644\u064a\u062c\u064a.<\/p>\n\n\n\n

\u0641\u064a \u0633\u0637\u0631 \u0648\u0627\u062d\u062f:<\/strong> \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (Brand Identity) \u0647\u064a \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0648\u0627\u0644\u0644\u0641\u0638\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u2014 \u0627\u0644\u0627\u0633\u0645\u060c \u0627\u0644\u0634\u0639\u0627\u0631\u060c \u0627\u0644\u0623\u0644\u0648\u0627\u0646\u060c \u0627\u0644\u062e\u0637\u060c \u0646\u0628\u0631\u0629 \u0627\u0644\u0635\u0648\u062a\u060c \u0648\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u2014 \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644 \u0639\u0644\u0627\u0645\u062a\u0643 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0645\u064a\u064a\u0632 \u0648\u0627\u0644\u062a\u0630\u0643\u0651\u0631 \u0628\u0634\u0643\u0644 \u0645\u062a\u0633\u0642 \u0639\u0628\u0631 \u0643\u0644 \u0646\u0642\u0637\u0629 \u064a\u0644\u062a\u0642\u064a \u0641\u064a\u0647\u0627 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u0647\u0627.<\/p>\n\n\n\n

\u0645\u062d\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u062f\u0644\u064a\u0644<\/h2>\n\n\n\n
    \n
  1. \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0634\u0639\u0627\u0631<\/a><\/li>\n\n\n\n
  2. \u0644\u0645\u0627\u0630\u0627 \u062a\u062d\u062a\u0627\u062c \u0647\u0648\u064a\u0629 \u0642\u0648\u064a\u0629 \u0645\u0646 \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0623\u0648\u0644\u061f<\/a><\/li>\n\n\n\n
  3. \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649: \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0642\u0628\u0644 \u0627\u0644\u062a\u0635\u0645\u064a\u0645<\/a><\/li>\n\n\n\n
  4. \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a<\/a><\/li>\n\n\n\n
  5. \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0628\u0635\u0631\u064a\u0629: \u0627\u0644\u0634\u0639\u0627\u0631 \u0648\u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0648\u0627\u0644\u062e\u0637\u0648\u0637<\/a><\/li>\n\n\n\n
  6. \u062f\u0644\u064a\u0644 \u0627\u0644\u0647\u0648\u064a\u0629 (Brand Guidelines): \u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u063a\u0646\u0649 \u0639\u0646\u0647\u061f<\/a><\/li>\n\n\n\n
  7. \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0647\u0648\u064a\u0629 \u0639\u0628\u0631 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0645\u0627\u0633<\/a><\/li>\n\n\n\n
  8. \u0642\u064a\u0627\u0633 \u0646\u062c\u0627\u062d \u0647\u0648\u064a\u062a\u0643: \u0643\u064a\u0641 \u062a\u0639\u0631\u0641 \u0623\u0646\u0647\u0627 \u062a\u0639\u0645\u0644\u061f<\/a><\/li>\n\n\n\n
  9. \u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629 \u062a\u064f\u0636\u0639\u0641 \u0647\u0648\u064a\u062a\u0643<\/a><\/li>\n\n\n\n
  10. \u062e\u0637\u0629 \u062a\u0646\u0641\u064a\u0630\u064a\u0629: \u0645\u0646 \u0627\u0644\u0627\u0633\u0645 \u0625\u0644\u0649 \u062f\u0644\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0641\u064a 30 \u064a\u0648\u0645\u0627\u064b<\/a><\/li>\n\n\n\n
  11. \u0645\u062b\u0627\u0644 \u062a\u0637\u0628\u064a\u0642\u064a \u0645\u0646 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a<\/a><\/li>\n\n\n\n
  12. \u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629 \u062d\u0648\u0644 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/a><\/li>\n<\/ol>\n\n\n\n

    \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0634\u0639\u0627\u0631<\/h2>\n\n\n\n
    \"\u0643\u064a\u0641<\/figure>\n\n\n\n

    \u0642\u0628\u0644 \u0623\u064a \u062e\u0637\u0648\u0629 \u0639\u0645\u0644\u064a\u0629\u060c \u0644\u0627 \u0628\u062f \u0645\u0646 \u062a\u0641\u0643\u064a\u0643 \u062b\u0644\u0627\u062b\u0629 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u064a\u062e\u0644\u0637 \u0628\u064a\u0646\u0647\u0627 \u0643\u062b\u064a\u0631\u0648\u0646\u060c \u0644\u0623\u0646 \u0627\u0644\u062e\u0644\u0637 \u0628\u064a\u0646\u0647\u0627 \u0647\u0648 \u0623\u0648\u0644 \u0633\u0628\u0628 \u0644\u0647\u0648\u064a\u0629 \u0636\u0639\u064a\u0641\u0629.<\/p>\n\n\n\n

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    \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/strong><\/td>\u0645\u0646\u0638\u0648\u0645\u0629 \u0643\u0627\u0645\u0644\u0629: \u0634\u0639\u0627\u0631\u060c \u0623\u0644\u0648\u0627\u0646\u060c \u062e\u0637\u0648\u0637\u060c \u0635\u0648\u0631\u060c \u0646\u0628\u0631\u0629 \u0643\u062a\u0627\u0628\u0629<\/td>\u0623\u0646\u062a \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u2014 \u0646\u0638\u0627\u0645 \u062a\u0635\u0645\u0645\u0647 \u0648\u062a\u0648\u062b\u0651\u0642\u0647<\/td><\/tr>
    \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/strong><\/td>\u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0648\u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0634\u0639\u0648\u0631 \u0641\u064a \u0630\u0647\u0646 \u0627\u0644\u0639\u0645\u064a\u0644<\/td>\u062c\u0632\u0626\u064a \u2014 \u0623\u0646\u062a \u062a\u0624\u062b\u0631 \u0641\u064a\u0647\u060c \u0644\u0643\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u064a\u0642\u0631\u0651\u0631\u0647<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

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    \u0642\u0628\u0644 \u0623\u064a \u062a\u0635\u0645\u064a\u0645\u060c \u0627\u0643\u062a\u0628 \u062c\u0645\u0644\u0629 \u0648\u0627\u062d\u062f\u0629 \u062a\u062c\u064a\u0628: \u0644\u0645\u0627\u0630\u0627 \u064a\u0634\u062a\u0631\u064a \u0645\u0646\u064a \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u062f\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u061f \u0644\u064a\u0633\u062a \u0634\u0639\u0627\u0631\u0627\u064b \u062a\u0633\u0648\u064a\u0642\u064a\u0627\u064b\u060c \u0628\u0644 \u062d\u0642\u064a\u0642\u0629 \u062a\u0634\u063a\u064a\u0644\u064a\u0629: \u062c\u0648\u062f\u0629 \u062e\u0627\u0645\u0629 \u0623\u0639\u0644\u0649\u060c \u0633\u0631\u0639\u0629 \u062a\u0648\u0635\u064a\u0644\u060c \u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0634\u062e\u0635\u064a\u0629\u060c \u0633\u0639\u0631 \u0639\u0627\u062f\u0644 \u0628\u0644\u0627 \u0645\u0628\u0627\u0644\u063a\u0629\u060c \u0623\u0648 \u062a\u062e\u0635\u0635 \u062f\u0642\u064a\u0642 \u0641\u064a \u0641\u0626\u0629 \u0648\u0627\u062d\u062f\u0629 \u064a\u062a\u0642\u0646\u0647\u0627 \u0627\u0644\u062c\u0645\u064a\u0639. \u0647\u0630\u0647 \u0627\u0644\u062c\u0645\u0644\u0629 \u0647\u064a \u0627\u0644\u0628\u0648\u0635\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u062c\u0651\u0647 \u0643\u0644 \u0642\u0631\u0627\u0631 \u062a\u0635\u0645\u064a\u0645\u064a \u0628\u0639\u062f\u0647\u0627.<\/p>\n\n\n\n

    \u0627\u062e\u062a\u0631 \u0634\u062e\u0635\u064a\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 (Brand Personality)<\/h3>\n\n\n\n

    \u0644\u0648 \u0643\u0627\u0646\u062a \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0634\u062e\u0635\u0627\u064b\u060c \u0643\u064a\u0641 \u062a\u062a\u0635\u0631\u0641\u061f \u062c\u0627\u062f\u0651\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u0629 \u0643\u062e\u0628\u064a\u0631 \u0627\u0633\u062a\u0634\u0627\u0631\u064a\u060c \u0623\u0645 \u0645\u0631\u062d\u0629 \u0648\u0642\u0631\u064a\u0628\u0629 \u0643\u0635\u062f\u064a\u0642\u0629 \u062a\u0646\u0635\u062d\u0643\u061f \u0641\u0627\u062e\u0631\u0629 \u0648\u0647\u0627\u062f\u0626\u0629\u060c \u0623\u0645 \u062d\u064a\u0648\u064a\u0629 \u0648\u062c\u0631\u064a\u0626\u0629\u061f \u0647\u0630\u0627 \u0627\u0644\u0642\u0631\u0627\u0631 \u064a\u062d\u062f\u062f \u0643\u0644 \u0634\u064a\u0621 \u0644\u0627\u062d\u0642\u0627\u064b \u2014 \u0646\u0648\u0639 \u0627\u0644\u062e\u0637\u060c \u062f\u0631\u062c\u0629 \u062a\u0634\u0628\u0651\u0639 \u0627\u0644\u0644\u0648\u0646\u060c \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0635\u0648\u0631\u060c \u0648\u062d\u062a\u0649 \u0637\u0648\u0644 \u0627\u0644\u062c\u0645\u0644\u0629 \u0641\u064a \u0645\u0646\u0634\u0648\u0631\u0627\u062a\u0643. \u0639\u0644\u0627\u0645\u0629 \u0641\u0627\u062e\u0631\u0629 \u062a\u0633\u062a\u062e\u062f\u0645 \u0645\u0633\u0627\u062d\u0627\u062a \u0641\u0627\u0631\u063a\u0629 \u0648\u0623\u0644\u0648\u0627\u0646\u0627\u064b \u0647\u0627\u062f\u0626\u0629 \u0648\u062c\u0645\u0644\u0627\u064b \u0642\u0635\u064a\u0631\u0629 \u0648\u0627\u062b\u0642\u0629\u061b \u0639\u0644\u0627\u0645\u0629 \u0645\u0631\u062d\u0629 \u062a\u0633\u062a\u062e\u062f\u0645 \u0623\u0644\u0648\u0627\u0646\u0627\u064b \u062d\u064a\u0651\u0629 \u0648\u0635\u0648\u0631\u0627\u064b \u062a\u0644\u0642\u0627\u0626\u064a\u0629 \u0648\u0644\u063a\u0629 \u0642\u0631\u064a\u0628\u0629 \u0645\u0646 \u0644\u0647\u062c\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u064a\u0648\u0645\u064a\u0629.<\/p>\n\n\n\n

    \u0644\u062a\u0642\u0631\u064a\u0628 \u0627\u0644\u0641\u0643\u0631\u0629\u060c \u0647\u0630\u0647 \u0623\u0631\u0628\u0639 \u0634\u062e\u0635\u064a\u0627\u062a \u0634\u0627\u0626\u0639\u0629 \u062a\u0631\u0627\u0647\u0627 \u0643\u062b\u064a\u0631\u0627\u064b \u0641\u064a \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u0644\u064a\u060c \u0648\u0644\u0643\u0644 \u0645\u0646\u0647\u0627 \u0645\u0644\u0627\u0645\u062d \u0628\u0635\u0631\u064a\u0629 \u0648\u0644\u0641\u0638\u064a\u0629 \u0645\u062a\u0648\u0642\u0639\u0629:<\/p>\n\n\n\n

      \n
    • \u0627\u0644\u062e\u0628\u064a\u0631 \u0627\u0644\u0645\u0648\u062b\u0648\u0642:<\/strong> \u064a\u0646\u0627\u0633\u0628 \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0645\u0643\u0645\u0651\u0644\u0627\u062a \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629\u060c \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0642\u0646\u064a\u0629\u060c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629. \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0647\u0627\u062f\u0626\u0629 (\u0623\u0632\u0631\u0642 \u0643\u062d\u0644\u064a\u060c \u0631\u0645\u0627\u062f\u064a)\u060c \u0627\u0644\u062e\u0637 \u0648\u0627\u0636\u062d \u0628\u0644\u0627 \u0632\u062e\u0631\u0641\u0629\u060c \u0648\u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062d\u0642\u0627\u0626\u0642 \u0648\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0644\u0627 \u0627\u0644\u0639\u0627\u0637\u0641\u0629.<\/li>\n\n\n\n
    • \u0627\u0644\u0631\u0641\u064a\u0642 \u0627\u0644\u062f\u0627\u0641\u0626:<\/strong> \u064a\u0646\u0627\u0633\u0628 \u0627\u0644\u0645\u0642\u0627\u0647\u064a\u060c \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0647\u062f\u0627\u064a\u0627\u060c \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0639\u0627\u0626\u0644\u064a\u0629. \u0623\u0644\u0648\u0627\u0646 \u062f\u0627\u0641\u0626\u0629 \u062a\u0631\u0627\u0628\u064a\u0629\u060c \u062e\u0637 \u0644\u0647 \u0644\u0645\u0633\u0629 \u064a\u062f\u0648\u064a\u0629\u060c \u0648\u0643\u062a\u0627\u0628\u0629 \u0642\u0631\u064a\u0628\u0629 \u062a\u062e\u0627\u0637\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0635\u064a\u063a\u0629 “\u0623\u0646\u062a” \u0628\u0644\u063a\u0629 \u064a\u0648\u0645\u064a\u0629 \u0628\u0633\u064a\u0637\u0629.<\/li>\n\n\n\n
    • \u0627\u0644\u0641\u0627\u062e\u0631 \u0627\u0644\u062d\u0635\u0631\u064a:<\/strong> \u064a\u0646\u0627\u0633\u0628 \u0627\u0644\u0639\u0628\u0627\u064a\u0627\u062a \u0627\u0644\u0631\u0627\u0642\u064a\u0629\u060c \u0627\u0644\u0639\u0648\u062f \u0648\u0627\u0644\u0639\u0637\u0648\u0631\u060c \u0648\u0627\u0644\u0645\u062c\u0648\u0647\u0631\u0627\u062a. \u0645\u0633\u0627\u062d\u0627\u062a \u0641\u0627\u0631\u063a\u0629 \u0643\u0628\u064a\u0631\u0629\u060c \u0623\u0644\u0648\u0627\u0646 \u0645\u062d\u062f\u0648\u062f\u0629 (\u0623\u0633\u0648\u062f\u060c \u0630\u0647\u0628\u064a\u060c \u0628\u064a\u062c \u062f\u0627\u0643\u0646)\u060c \u0648\u0643\u062a\u0627\u0628\u0629 \u0645\u0648\u062c\u0632\u0629 \u0648\u0627\u062b\u0642\u0629 \u0628\u0644\u0627 \u0645\u0628\u0627\u0644\u063a\u0629 \u0641\u064a \u0627\u0644\u0648\u0635\u0641.<\/li>\n\n\n\n
    • \u0627\u0644\u062c\u0631\u064a\u0621 \u0627\u0644\u0645\u062a\u0645\u0631\u062f:<\/strong> \u064a\u0646\u0627\u0633\u0628 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0634\u0628\u0627\u0628\u064a\u0629\u060c \u0627\u0644\u0623\u0632\u064a\u0627\u0621 \u0627\u0644\u0633\u062a\u0631\u064a\u062a\u0648\u064a\u0631\u060c \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u062a\u0631\u0646\u062f\u064a\u0629. \u0623\u0644\u0648\u0627\u0646 \u0635\u0627\u062e\u0628\u0629 \u0645\u062a\u0628\u0627\u064a\u0646\u0629\u060c \u062e\u0637\u0648\u0637 \u0639\u0631\u064a\u0636\u0629 \u062c\u0631\u064a\u0626\u0629\u060c \u0648\u0646\u0628\u0631\u0629 \u0643\u062a\u0627\u0628\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0623\u062d\u064a\u0627\u0646\u0627\u064b \u0628\u0631\u0648\u062d \u0641\u0643\u0627\u0647\u064a\u0629.<\/li>\n<\/ul>\n\n\n\n

      \u0647\u0630\u0647 \u0644\u064a\u0633\u062a \u0642\u0648\u0627\u0644\u0628 \u062c\u0627\u0645\u062f\u0629\u060c \u0628\u0644 \u0646\u0642\u0637\u0629 \u0627\u0646\u0637\u0644\u0627\u0642 \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062d\u0633\u0645 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0628\u0633\u0631\u0639\u0629 \u0623\u0643\u0628\u0631 \u0628\u062f\u0644 \u0627\u0644\u062a\u062e\u0628\u0637 \u0628\u064a\u0646 \u062e\u064a\u0627\u0631\u0627\u062a \u0644\u0627 \u0646\u0647\u0627\u0626\u064a\u0629.<\/p>\n\n\n\n

      \u062d\u062f\u0651\u062f \u0646\u0628\u0631\u0629 \u0627\u0644\u0635\u0648\u062a (Tone of Voice)<\/h3>\n\n\n\n

      \u0627\u0644\u0646\u0628\u0631\u0629 \u0647\u064a \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0644\u0641\u0638\u064a \u0645\u0646 \u0627\u0644\u0647\u0648\u064a\u0629\u060c \u0648\u064a\u064f\u0647\u0645\u064e\u0644\u0647 \u0623\u063a\u0644\u0628 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0631\u063a\u0645 \u0623\u0646\u0647 \u0628\u0646\u0641\u0633 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0644\u0648\u0646. \u0627\u0643\u062a\u0628 \u062b\u0644\u0627\u062b \u0643\u0644\u0645\u0627\u062a \u062a\u0635\u0641 \u0643\u064a\u0641 \u062a\u0631\u064a\u062f \u0623\u0646 \u062a\u0628\u062f\u0648 \u0643\u062a\u0627\u0628\u0627\u062a\u0643 \u062f\u0627\u0626\u0645\u0627\u064b \u2014 \u0645\u062b\u0644\u0627\u064b: “\u0648\u0627\u062b\u0642\u0629\u060c \u062f\u0627\u0641\u0626\u0629\u060c \u0645\u0628\u0627\u0634\u0631\u0629” \u0623\u0648 “\u0623\u0646\u064a\u0642\u0629\u060c \u0647\u0627\u062f\u0626\u0629\u060c \u0631\u0627\u0642\u064a\u0629”. \u062b\u0645 \u0627\u062e\u062a\u0628\u0631\u0647\u0627: \u0644\u0648 \u0643\u062a\u0628\u062a \u0631\u0633\u0627\u0644\u0629 \u0627\u0639\u062a\u0630\u0627\u0631 \u0639\u0646 \u062a\u0623\u062e\u064a\u0631 \u0637\u0644\u0628\u060c \u0643\u064a\u0641 \u062a\u0628\u062f\u0648 \u0628\u0647\u0630\u0647 \u0627\u0644\u0646\u0628\u0631\u0629\u061f \u0625\u0646 \u0643\u0627\u0646\u062a \u0627\u0644\u0646\u0628\u0631\u0629 “\u0645\u0631\u062d\u0629” \u0644\u0646 \u062a\u0643\u062a\u0628 \u0627\u0639\u062a\u0630\u0627\u0631\u0627\u064b \u062c\u0627\u0641\u0651\u0627\u064b \u0631\u0633\u0645\u064a\u0627\u064b\u060c \u0648\u0625\u0646 \u0643\u0627\u0646\u062a “\u0641\u0627\u062e\u0631\u0629” \u0644\u0646 \u062a\u0633\u062a\u062e\u062f\u0645 \u0631\u0645\u0648\u0632\u0627\u064b \u062a\u0639\u0628\u064a\u0631\u064a\u0629 \u0643\u062b\u064a\u0631\u0629.<\/p>\n\n\n\n

      \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a<\/h2>\n\n\n\n

      \u0627\u0644\u0627\u0633\u0645 \u0647\u0648 \u0623\u0648\u0644 \u0639\u0646\u0635\u0631 \u0641\u064a \u0647\u0648\u064a\u062a\u0643 \u064a\u0642\u0627\u0628\u0644\u0647 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0623\u0635\u0639\u0628\u0647\u0627 \u062a\u063a\u064a\u064a\u0631\u0627\u064b \u0644\u0627\u062d\u0642\u0627\u064b \u2014 \u0644\u0630\u0627 \u064a\u0633\u062a\u062d\u0642 \u0648\u0642\u062a\u0627\u064b \u0643\u0627\u0641\u064a\u0627\u064b \u0642\u0628\u0644 \u0627\u0644\u062d\u0633\u0645.<\/p>\n\n\n\n

      \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u062c\u064a\u062f<\/h3>\n\n\n\n
        \n
      • \u0633\u0647\u0644 \u0627\u0644\u0646\u0637\u0642 \u0648\u0627\u0644\u062a\u0630\u0643\u0631:<\/strong> \u062c\u0631\u0651\u0628\u0647 \u0628\u0635\u0648\u062a \u0639\u0627\u0644\u064d \u0639\u0644\u0649 \u0623\u0634\u062e\u0627\u0635 \u0644\u0627 \u064a\u0639\u0631\u0641\u0648\u0646 \u0645\u0634\u0631\u0648\u0639\u0643 \u2014 \u0647\u0644 \u064a\u0643\u0631\u0651\u0631\u0648\u0646\u0647 \u0628\u0633\u0647\u0648\u0644\u0629 \u0628\u0639\u062f \u0633\u0645\u0627\u0639\u0647 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629\u061f<\/li>\n\n\n\n
      • \u064a\u0639\u0645\u0644 \u0628\u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0648\u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u0645\u0639\u0627\u064b:<\/strong> \u0625\u0646 \u0643\u0646\u062a \u062a\u062e\u0637\u0637 \u0644\u0644\u062a\u0648\u0633\u0651\u0639 \u062e\u0627\u0631\u062c \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u060c \u062a\u0623\u0643\u0651\u062f \u0623\u0646 \u0627\u0644\u0627\u0633\u0645 \u0644\u0627 \u064a\u062d\u0645\u0644 \u0645\u0639\u0646\u0649 \u0645\u062d\u0631\u062c\u0627\u064b \u0623\u0648 \u063a\u0627\u0645\u0636\u0627\u064b \u0628\u0644\u063a\u0629 \u0623\u062e\u0631\u0649\u060c \u0648\u0623\u0646 \u0643\u062a\u0627\u0628\u062a\u0647 \u0627\u0644\u0644\u0627\u062a\u064a\u0646\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0627\u0644\u0646\u0637\u0642.<\/li>\n\n\n\n
      • \u0642\u0627\u0628\u0644 \u0644\u0644\u0628\u062d\u062b:<\/strong> \u0627\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0627\u0633\u0645 \u0641\u064a \u062c\u0648\u062c\u0644 \u0648\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0642\u0628\u0644 \u0627\u0644\u062d\u0633\u0645 \u2014 \u0627\u0633\u0645 \u064a\u062a\u0634\u0627\u0628\u0647 \u0645\u0639 \u0639\u0644\u0627\u0645\u0629 \u0645\u0648\u062c\u0648\u062f\u0629 \u064a\u064f\u0636\u064a\u0651\u0639 \u0639\u0644\u064a\u0643 \u062c\u0647\u062f \u0627\u0644\u0633\u064a\u0648 \u0644\u0627\u062d\u0642\u0627\u064b \u0648\u064a\u0631\u0628\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n\n\n\n
      • \u064a\u062e\u062f\u0645 \u0627\u0644\u0642\u0635\u0629 \u0623\u0648 \u064a\u062a\u0631\u0643 \u0645\u0633\u0627\u062d\u0629 \u0644\u0647\u0627:<\/strong> \u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u0648\u0635\u0641\u064a \u0627\u0644\u0645\u0628\u0627\u0634\u0631 (\u0645\u062b\u0644 “\u0645\u062a\u062c\u0631 \u0627\u0644\u0639\u0628\u0627\u064a\u0627\u062a”) \u064a\u0634\u0631\u062d \u0646\u0641\u0633\u0647 \u0644\u0643\u0646 \u064a\u0635\u0639\u0628 \u062a\u0645\u064a\u064a\u0632\u0647\u061b \u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u0645\u062c\u0631\u0651\u062f \u0623\u0648 \u0627\u0644\u0645\u0633\u062a\u0648\u062d\u0649 \u0645\u0646 \u0642\u0635\u0629 \u064a\u062d\u062a\u0627\u062c \u062c\u0647\u062f \u062a\u0639\u0631\u064a\u0641 \u0623\u0648\u0644\u060c \u0644\u0643\u0646\u0647 \u064a\u0635\u0628\u062d \u0645\u0644\u0643\u0627\u064b \u062d\u0635\u0631\u064a\u0627\u064b \u0644\u0643 \u0645\u0639 \u0627\u0644\u0648\u0642\u062a.<\/li>\n<\/ul>\n\n\n\n

        \u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u062a\u0648\u0641\u0631 \u0642\u0627\u0646\u0648\u0646\u064a\u0627\u064b \u0642\u0628\u0644 \u0627\u0644\u062d\u0633\u0645<\/h3>\n\n\n\n

        \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u060c \u064a\u064f\u0646\u0635\u062d \u0628\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0639\u0628\u0631 \u0628\u0648\u0627\u0628\u0629 \u0648\u0632\u0627\u0631\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u0629<\/strong>\u060c \u0648\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0639\u062f\u0645 \u062a\u0639\u0627\u0631\u0636\u0647 \u0645\u0639 \u0639\u0644\u0627\u0645\u0629 \u0645\u0633\u062c\u0651\u0644\u0629 \u0644\u062f\u0649 \u0627\u0644\u0647\u064a\u0626\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0644\u0644\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0641\u0643\u0631\u064a\u0629 (SAIP)<\/strong>\u060c \u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u062a\u0648\u0641\u0631 \u0627\u0644\u0646\u0637\u0627\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a (\u0627\u0644\u062f\u0648\u0645\u064a\u0646) \u0648\u0627\u0633\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u062a\u0646\u0634\u0637 \u0639\u0644\u064a\u0647\u0627. \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0648\u0642\u062a \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0629 \u064a\u0648\u0641\u0651\u0631 \u0639\u0644\u064a\u0643 \u062a\u0643\u0644\u0641\u0629 \u0625\u0639\u0627\u062f\u0629 \u0628\u0646\u0627\u0621 \u0647\u0648\u064a\u0629 \u0643\u0627\u0645\u0644\u0629 \u0644\u0627\u062d\u0642\u0627\u064b \u0625\u0646 \u0627\u0636\u0637\u0631\u0631\u062a \u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0627\u0633\u0645 \u0628\u0633\u0628\u0628 \u062a\u0639\u0627\u0631\u0636 \u0642\u0627\u0646\u0648\u0646\u064a.<\/p>\n\n\n\n

        \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0628\u0635\u0631\u064a\u0629: \u0627\u0644\u0634\u0639\u0627\u0631 \u0648\u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0648\u0627\u0644\u062e\u0637\u0648\u0637<\/h2>\n\n\n\n
        \"\u0627\u0644\u0623\u0631\u0643\u0627\u0646
        \u0631\u062d\u0644\u0629 \u0628\u0646\u0627\u0621 \u0627\u0644\u0647\u0648\u064a\u0629: \u0645\u0646 \u0627\u0644\u0627\u0633\u0645\u060c \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0625\u0644\u0649 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0648\u0627\u0644\u062e\u0637\u060c \u0625\u0644\u0649 \u0627\u0644\u0634\u0639\u0627\u0631\u060c \u0648\u0635\u0648\u0644\u0627\u064b \u0625\u0644\u0649 \u062f\u0644\u064a\u0644 \u0645\u0648\u062b\u0651\u0642 \u064a\u062c\u0645\u0639\u0647\u0627 \u0643\u0644\u0647\u0627.<\/figcaption><\/figure>\n\n\n\n

        \u0647\u0646\u0627 \u064a\u0628\u062f\u0623 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0630\u064a \u064a\u0631\u0627\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u0639\u0644\u064a\u0627\u064b. \u0644\u0643\u0646 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062c\u064a\u062f \u0644\u064a\u0633 “\u0645\u0627 \u064a\u0639\u062c\u0628\u0643 \u0623\u0646\u062a” \u0628\u0644 \u0645\u0627 \u064a\u062e\u062f\u0645 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u0628\u0646\u064a\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0633\u0627\u0628\u0642\u0629.<\/p>\n\n\n\n

        \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0634\u0639\u0627\u0631\u0627\u062a \u0648\u0623\u064a\u0647\u0627 \u064a\u0646\u0627\u0633\u0628\u0643<\/h3>\n\n\n\n
          \n
        • \u0627\u0644\u0634\u0639\u0627\u0631 \u0627\u0644\u0646\u0635\u064a (Wordtype\/Logotype):<\/strong> \u0627\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0645\u0643\u062a\u0648\u0628\u0627\u064b \u0628\u062e\u0637 \u0645\u0645\u064a\u0651\u0632\u060c \u0628\u0644\u0627 \u0631\u0645\u0632 \u0625\u0636\u0627\u0641\u064a. \u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u0623\u0633\u0645\u0627\u0621 \u0627\u0644\u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u0642\u0648\u064a\u0629\u060c \u0648\u064a\u0639\u0645\u0644 \u062c\u064a\u062f\u0627\u064b \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0631\u0628\u064a \u0644\u0623\u0646 \u0627\u0644\u062e\u0637 \u0627\u0644\u0639\u0631\u0628\u064a \u0646\u0641\u0633\u0647 \u0639\u0646\u0635\u0631 \u0628\u0635\u0631\u064a \u063a\u0646\u064a.<\/li>\n\n\n\n
        • \u0627\u0644\u0634\u0639\u0627\u0631 \u0627\u0644\u0631\u0645\u0632\u064a (Symbol\/Icon):<\/strong> \u0631\u0645\u0632 \u0645\u062c\u0631\u0651\u062f \u0623\u0648 \u062a\u0635\u0648\u064a\u0631\u064a \u0628\u0644\u0627 \u0646\u0635. \u064a\u062d\u062a\u0627\u062c \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u064b \u0623\u0637\u0648\u0644 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u064a\u0647\u060c \u0644\u0643\u0646\u0647 \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0631\u0648\u0646\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641.<\/li>\n\n\n\n
        • \u0627\u0644\u0634\u0639\u0627\u0631 \u0627\u0644\u0645\u062f\u0645\u062c (Combination Mark):<\/strong> \u0646\u0635 + \u0631\u0645\u0632 \u0645\u0639\u0627\u064b \u2014 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u0627\u064b \u0648\u0623\u0645\u0627\u0646\u0627\u064b \u0644\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0644\u0623\u0646\u0647 \u064a\u0642\u062f\u0651\u0645 \u0627\u0644\u0627\u0633\u0645 \u0628\u0648\u0636\u0648\u062d \u0645\u0639 \u0647\u0648\u064a\u0629 \u0628\u0635\u0631\u064a\u0629 \u0645\u0633\u062a\u0642\u0644\u0629 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0645\u0646\u0641\u0631\u062f\u0629 \u0644\u0627\u062d\u0642\u0627\u064b.<\/li>\n\n\n\n
        • \u0627\u0644\u0634\u0627\u0631\u0629 (Emblem):<\/strong> \u0627\u0644\u0646\u0635 \u062f\u0627\u062e\u0644 \u0634\u0643\u0644 \u0645\u063a\u0644\u0642 (\u062f\u0627\u0626\u0631\u0629 \u0623\u0648 \u062f\u0631\u0639). \u062a\u0639\u0637\u064a \u0625\u062d\u0633\u0627\u0633\u0627\u064b \u062a\u0631\u0627\u062b\u064a\u0627\u064b \u0623\u0648 \u062d\u0631\u0641\u064a\u0627\u064b\u060c \u0644\u0643\u0646\u0647\u0627 \u0623\u0642\u0644 \u0645\u0631\u0648\u0646\u0629 \u0639\u0646\u062f \u0627\u0644\u062a\u0635\u063a\u064a\u0631 \u0639\u0644\u0649 \u0623\u064a\u0642\u0648\u0646\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a.<\/li>\n<\/ul>\n\n\n\n

          \u0646\u0635\u064a\u062d\u0629 \u0639\u0645\u0644\u064a\u0629:<\/strong> \u0627\u0628\u062f\u0623 \u0628\u0627\u0644\u0634\u0639\u0627\u0631 \u0627\u0644\u0645\u062f\u0645\u062c \u0625\u0646 \u0644\u0645 \u062a\u0643\u0646 \u0645\u062a\u0623\u0643\u062f\u0627\u064b \u2014 \u064a\u0645\u0646\u062d\u0643 \u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0631\u0645\u0632 \u0627\u0644\u0645\u0633\u062a\u0642\u0644 \u0644\u0627\u062d\u0642\u0627\u064b \u062f\u0648\u0646 \u0623\u0646 \u062a\u062e\u0633\u0631 \u0648\u0636\u0648\u062d \u0627\u0644\u0627\u0633\u0645 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629.<\/p>\n\n\n\n

          \u0639\u0644\u0645 \u0646\u0641\u0633 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0648\u062a\u0637\u0628\u064a\u0642\u0647 \u0639\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062e\u0644\u064a\u062c\u064a<\/h3>\n\n\n\n

          \u0627\u0644\u0644\u0648\u0646 \u0647\u0648 \u0623\u0633\u0631\u0639 \u0639\u0646\u0635\u0631 \u064a\u0635\u0644 \u0625\u0644\u0649 \u062f\u0645\u0627\u063a \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0642\u0628\u0644 \u0623\u0646 \u064a\u0642\u0631\u0623 \u0643\u0644\u0645\u0629 \u0648\u0627\u062d\u062f\u0629. \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0644\u0648\u0646 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u0639\u0643\u0633 \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u064a \u062d\u062f\u0651\u062f\u062a\u0647\u0627 \u0633\u0627\u0628\u0642\u0627\u064b\u060c \u0644\u0627 \u0645\u062c\u0631\u062f \u0644\u0648\u0646 “\u064a\u0639\u062c\u0628\u0643”:<\/p>\n\n\n\n

          \u0627\u0644\u0644\u0648\u0646<\/th>\u0627\u0644\u0625\u062d\u0633\u0627\u0633 \u0627\u0644\u0634\u0627\u0626\u0639<\/th>\u064a\u0646\u0627\u0633\u0628 \u0641\u0626\u0627\u062a \u0645\u062b\u0644<\/th><\/tr><\/thead>
          \u0627\u0644\u0623\u0632\u0631\u0642 \u0627\u0644\u062f\u0627\u0643\u0646\/\u0627\u0644\u0643\u062d\u0644\u064a<\/td>\u062b\u0642\u0629\u060c \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629\u060c \u0647\u062f\u0648\u0621<\/td>\u062e\u062f\u0645\u0627\u062a\u060c \u062a\u0642\u0646\u064a\u0629\u060c \u0645\u0627\u0644\u064a\u0629\u060c \u0639\u0646\u0627\u064a\u0629 \u0631\u062c\u0627\u0644\u064a\u0629<\/td><\/tr>
          \u0627\u0644\u0630\u0647\u0628\u064a\/\u0627\u0644\u0628\u064a\u062c \u0627\u0644\u062f\u0627\u0641\u0626<\/td>\u0641\u062e\u0627\u0645\u0629\u060c \u0623\u0635\u0627\u0644\u0629\u060c \u062f\u0641\u0621<\/td>\u0639\u0628\u0627\u064a\u0627\u062a \u0648\u0623\u0632\u064a\u0627\u0621 \u0631\u0627\u0642\u064a\u0629\u060c \u0639\u0648\u062f \u0648\u0628\u062e\u0648\u0631\u060c \u0645\u062c\u0648\u0647\u0631\u0627\u062a<\/td><\/tr>
          \u0627\u0644\u0623\u062e\u0636\u0631<\/td>\u0637\u0628\u064a\u0639\u0629\u060c \u0635\u062d\u0629\u060c \u0646\u0645\u0648<\/td>\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0636\u0648\u064a\u0629\u060c \u062a\u063a\u0630\u064a\u0629\u060c \u0627\u0633\u062a\u062f\u0627\u0645\u0629<\/td><\/tr>
          \u0627\u0644\u0623\u062d\u0645\u0631\/\u0627\u0644\u0628\u0631\u062a\u0642\u0627\u0644\u064a<\/td>\u062d\u064a\u0648\u064a\u0629\u060c \u0637\u0627\u0642\u0629\u060c \u0625\u0644\u062d\u0627\u062d<\/td>\u0645\u0637\u0627\u0639\u0645\u060c \u0639\u0631\u0648\u0636\u060c \u0645\u0646\u062a\u062c\u0627\u062a \u0634\u0628\u0627\u0628\u064a\u0629<\/td><\/tr>
          \u0627\u0644\u0623\u0633\u0648\u062f \u0645\u0639 \u0644\u0645\u0633\u0629 \u0645\u0639\u062f\u0646\u064a\u0629<\/td>\u0641\u062e\u0627\u0645\u0629 \u0639\u0635\u0631\u064a\u0629\u060c \u062d\u0635\u0631\u064a\u0629<\/td>\u0625\u0643\u0633\u0633\u0648\u0627\u0631\u0627\u062a\u060c \u0645\u0646\u062a\u062c\u0627\u062a \u062a\u062c\u0645\u064a\u0644 \u0641\u0627\u062e\u0631\u0629<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

          \u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0630\u0647\u0628\u064a\u0629: \u0644\u0648\u0646 \u0623\u0633\u0627\u0633\u064a \u0648\u0627\u062d\u062f + \u0644\u0648\u0646 \u062b\u0627\u0646\u0648\u064a \u062f\u0627\u0639\u0645 + \u0644\u0648\u0646 \u0645\u062d\u0627\u064a\u062f \u0644\u0644\u0646\u0635\u0648\u0635<\/strong>\u060c \u0644\u0627 \u0623\u0643\u062b\u0631. \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u062a\u0642\u0639 \u0643\u062b\u064a\u0631\u0627\u064b \u0641\u064a \u0641\u062e\u0651 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062e\u0645\u0633\u0629 \u0623\u0644\u0648\u0627\u0646 \u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a \u0623\u0633\u0628\u0648\u0639\u0647\u0627 \u0627\u0644\u0623\u0648\u0644 \u0638\u0646\u0651\u0627\u064b \u0645\u0646\u0647\u0627 \u0623\u0646 \u0627\u0644\u062a\u0646\u0648\u0639 \u062c\u0630\u0651\u0627\u0628 \u2014 \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0639\u0643\u0633\u064a\u0629: \u0644\u0627 \u0634\u064a\u0621 \u064a\u064f\u062a\u0630\u0643\u064e\u0651\u0631.<\/p>\n\n\n\n

          \u0627\u0644\u062e\u0637\u0648\u0637: \u0627\u0644\u062a\u062d\u062f\u064a \u0627\u0644\u062e\u0627\u0635 \u0628\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629<\/h3>\n\n\n\n

          \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u062e\u0637 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0631\u0628\u064a \u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u0627\u064b \u0645\u0646 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u060c \u0644\u0623\u0646\u0643 \u063a\u0627\u0644\u0628\u0627\u064b \u062a\u062d\u062a\u0627\u062c \u0646\u0638\u0627\u0645\u0627\u064b \u062b\u0646\u0627\u0626\u064a \u0627\u0644\u0644\u063a\u0629 \u064a\u0639\u0645\u0644 \u0628\u062a\u0646\u0627\u063a\u0645:<\/p>\n\n\n\n

            \n
          • \u0627\u062e\u062a\u0631 \u0639\u0627\u0626\u0644\u0629 \u062e\u0637 \u0639\u0631\u0628\u064a \u0648\u0627\u062d\u062f\u0629<\/strong> \u0644\u0647\u0627 \u0623\u0648\u0632\u0627\u0646 \u0645\u062a\u0639\u062f\u062f\u0629 (\u062e\u0641\u064a\u0641\u060c \u0639\u0627\u062f\u064a\u060c \u0639\u0631\u064a\u0636) \u0628\u062f\u0644 \u062e\u0637\u0648\u0637 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0643\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u2014 \u064a\u0645\u0646\u062d\u0643 \u0645\u0631\u0648\u0646\u0629 \u062f\u0648\u0646 \u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0627\u062a\u0633\u0627\u0642.<\/li>\n\n\n\n
          • \u062a\u0623\u0643\u0651\u062f \u0645\u0646 \u062f\u0639\u0645 \u0627\u0644\u062e\u0637 \u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u0634\u0643\u064a\u0644 \u0648\u0627\u0644\u062d\u0631\u0648\u0641 \u0627\u0644\u0645\u062a\u0635\u0644\u0629 \u0628\u0648\u0636\u0648\u062d<\/strong> \u0639\u0646\u062f \u0627\u0644\u062a\u0635\u063a\u064a\u0631 \u2014 \u062e\u0637 \u062c\u0645\u064a\u0644 \u0628\u062d\u062c\u0645 \u0643\u0628\u064a\u0631 \u0642\u062f \u064a\u0635\u0628\u062d \u063a\u064a\u0631 \u0645\u0642\u0631\u0648\u0621 \u0639\u0644\u0649 \u0634\u0627\u0634\u0629 \u0627\u0644\u062c\u0648\u0627\u0644.<\/li>\n\n\n\n
          • \u0627\u0631\u0628\u0637 \u0627\u0644\u062e\u0637 \u0627\u0644\u0639\u0631\u0628\u064a \u0628\u062e\u0637 \u0644\u0627\u062a\u064a\u0646\u064a \u0645\u062a\u0646\u0627\u0633\u0642 \u0645\u0639\u0647 \u0628\u0635\u0631\u064a\u0627\u064b<\/strong> \u0625\u0646 \u0643\u0646\u062a \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0627\u0633\u0645 \u0628\u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u0623\u064a\u0636\u0627\u064b\u060c \u0628\u062d\u064a\u062b \u0644\u0627 \u064a\u0628\u062f\u0648\u0627\u0646 \u0643\u0646\u0638\u0627\u0645\u064a\u0646 \u0645\u0646\u0641\u0635\u0644\u064a\u0646 \u0644\u0627 \u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646\u0647\u0645\u0627.<\/li>\n\n\n\n
          • \u0627\u062a\u062c\u0627\u0647 RTL \u0644\u064a\u0633 \u062a\u0641\u0635\u064a\u0644\u0627\u064b \u062a\u0642\u0646\u064a\u0627\u064b \u0641\u0642\u0637<\/strong> \u2014 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0634\u0639\u0627\u0631 \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637\u0627\u062a \u064a\u062c\u0628 \u0623\u0646 \u064a\u064f\u0628\u0646\u0649 \u0623\u0635\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u064a\u0645\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u064a\u0633\u0627\u0631\u060c \u0644\u0627 \u0623\u0646 \u064a\u064f\u062a\u0631\u062c\u064e\u0645 \u0644\u0627\u062d\u0642\u0627\u064b \u0645\u0646 \u062a\u0635\u0645\u064a\u0645 \u063a\u0631\u0628\u064a\u060c \u0644\u0623\u0646 \u0630\u0644\u0643 \u064a\u0638\u0647\u0631 \u0628\u0648\u0636\u0648\u062d \u0641\u064a \u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631.<\/li>\n<\/ul>\n\n\n\n

            \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u062a\u0635\u0648\u064a\u0631 \u0648\u0627\u0644\u0635\u0648\u0631: \u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0645\u0646\u0633\u064a \u0641\u064a \u0627\u0644\u0647\u0648\u064a\u0629<\/h3>\n\n\n\n

            \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u062a\u0635\u0645\u0645 \u0634\u0639\u0627\u0631\u0627\u064b \u0648\u0623\u0644\u0648\u0627\u0646\u0627\u064b \u0628\u0639\u0646\u0627\u064a\u0629\u060c \u062b\u0645 \u062a\u0646\u0634\u0631 \u0635\u0648\u0631\u0627\u064b \u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0628\u0644\u0627 \u0646\u0645\u0637 \u062b\u0627\u0628\u062a \u2014 \u0625\u0636\u0627\u0621\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u0643\u0644 \u0645\u0631\u0629\u060c \u0632\u0648\u0627\u064a\u0627 \u062a\u0635\u0648\u064a\u0631 \u0645\u062a\u0636\u0627\u0631\u0628\u0629\u060c \u062e\u0644\u0641\u064a\u0627\u062a \u063a\u064a\u0631 \u0645\u062a\u0633\u0642\u0629. \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0623\u0646 \u0627\u0644\u062d\u0633\u0627\u0628 \u064a\u0628\u062f\u0648 \u0645\u0628\u0639\u062b\u0631\u0627\u064b \u0631\u063a\u0645 \u0623\u0646 \u0627\u0644\u0634\u0639\u0627\u0631 \u0646\u0641\u0633\u0647 \u0627\u062d\u062a\u0631\u0627\u0641\u064a. \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u062a\u0635\u0648\u064a\u0631 \u062c\u0632\u0621 \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629\u060c \u0648\u064a\u062d\u062a\u0627\u062c \u0642\u0631\u0627\u0631\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u0645\u0646\u0630 \u0627\u0644\u0628\u062f\u0627\u064a\u0629:<\/p>\n\n\n\n

              \n
            • \u0627\u0644\u0625\u0636\u0627\u0621\u0629:<\/strong> \u0637\u0628\u064a\u0639\u064a\u0629 \u062f\u0627\u0641\u0626\u0629\u060c \u0623\u0645 \u0627\u0633\u062a\u0648\u062f\u064a\u0648 \u0646\u0638\u064a\u0641 \u0628\u062e\u0644\u0641\u064a\u0629 \u0628\u064a\u0636\u0627\u0621\u060c \u0623\u0645 \u0625\u0636\u0627\u0621\u0629 \u062f\u0631\u0627\u0645\u064a\u0629 \u062f\u0627\u0643\u0646\u0629\u061f \u0627\u062e\u062a\u0631 \u0646\u0645\u0637\u0627\u064b \u0648\u0627\u062d\u062f\u0627\u064b \u0648\u0627\u0644\u062a\u0632\u0645 \u0628\u0647 \u0641\u064a \u0643\u0644 \u0635\u0648\u0631\u0629 \u0645\u0646\u062a\u062c.<\/li>\n\n\n\n
            • \u0632\u0627\u0648\u064a\u0629 \u0627\u0644\u062a\u0635\u0648\u064a\u0631:<\/strong> \u0639\u0644\u0648\u064a\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629\u060c \u0623\u0645 \u0632\u0627\u0648\u064a\u0629 45 \u062f\u0631\u062c\u0629 \u062a\u0648\u062d\u064a \u0628\u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u061f<\/li>\n\n\n\n
            • \u0627\u0644\u062e\u0644\u0641\u064a\u0629:<\/strong> \u0645\u0633\u0627\u062d\u0627\u062a \u0641\u0627\u0631\u063a\u0629 \u0646\u0638\u064a\u0641\u0629 \u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0641\u0627\u062e\u0631\u0629\u060c \u0623\u0645 \u062e\u0644\u0641\u064a\u0627\u062a \u062d\u064a\u0627\u062a\u064a\u0629 \u062f\u0627\u0641\u0626\u0629 \u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0642\u0631\u064a\u0628\u0629 \u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u061f<\/li>\n\n\n\n
            • \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0628\u0639\u062f \u0627\u0644\u062a\u0635\u0648\u064a\u0631 (Color Grading):<\/strong> \u062f\u0631\u062c\u0629 \u062a\u0634\u0628\u0651\u0639 \u0648\u062d\u0631\u0627\u0631\u0629 \u0644\u0648\u0646\u064a\u0629 \u062b\u0627\u0628\u062a\u0629 \u062a\u064f\u0637\u0628\u064e\u0651\u0642 \u0639\u0644\u0649 \u0643\u0644 \u0635\u0648\u0631\u0629\u060c \u0628\u062d\u064a\u062b \u062a\u0628\u062f\u0648 \u0627\u0644\u0635\u0648\u0631 \u0643\u0623\u0646\u0647\u0627 \u0627\u0644\u062a\u064f\u0642\u0637\u062a \u0628\u0646\u0641\u0633 \u0627\u0644\u0643\u0627\u0645\u064a\u0631\u0627 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u064a\u0648\u0645 \u062d\u062a\u0649 \u0644\u0648 \u0627\u0644\u062a\u064f\u0642\u0637\u062a \u0639\u0644\u0649 \u0645\u062f\u0649 \u0623\u0634\u0647\u0631.<\/li>\n<\/ul>\n\n\n\n

              \u0647\u0630\u0647 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a\u060c \u0645\u0627 \u0625\u0646 \u062a\u064f\u062d\u0633\u0645 \u0648\u062a\u064f\u0648\u062b\u064e\u0651\u0642\u060c \u062a\u062c\u0639\u0644 \u0623\u064a \u0635\u0648\u0631\u0629 \u062c\u062f\u064a\u062f\u0629 \u2014 \u0633\u0648\u0627\u0621 \u0627\u0644\u062a\u0642\u0637\u0647\u0627 \u0635\u0627\u062d\u0628 \u0627\u0644\u0645\u062a\u062c\u0631 \u0628\u062c\u0648\u0627\u0644\u0647 \u0623\u0648 \u0645\u0635\u0648\u0651\u0631 \u0645\u062d\u062a\u0631\u0641 \u2014 \u062a\u0646\u0633\u062c\u0645 \u0641\u0648\u0631\u0627\u064b \u0645\u0639 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u062f\u0648\u0646 \u062a\u062e\u0645\u064a\u0646 \u0641\u064a \u0643\u0644 \u0645\u0631\u0629.<\/p>\n\n\n\n

              \u062f\u0644\u064a\u0644 \u0627\u0644\u0647\u0648\u064a\u0629 (Brand Guidelines): \u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u063a\u0646\u0649 \u0639\u0646\u0647\u061f<\/h2>\n\n\n\n

              \u062a\u0639\u0631\u064a\u0641 \u0642\u0627\u0628\u0644 \u0644\u0644\u0627\u0642\u062a\u0628\u0627\u0633:<\/strong> \u062f\u0644\u064a\u0644 \u0627\u0644\u0647\u0648\u064a\u0629 \u0647\u0648 \u0648\u062b\u064a\u0642\u0629 \u0645\u0631\u062c\u0639\u064a\u0629 \u0645\u0648\u062d\u0651\u062f\u0629 \u062a\u0648\u062b\u0651\u0642 \u0643\u0644 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0647\u0648\u064a\u0629 \u2014 \u0627\u0644\u0634\u0639\u0627\u0631 \u0648\u0623\u062d\u062c\u0627\u0645\u0647 \u0627\u0644\u0645\u0633\u0645\u0648\u062d\u0629\u060c \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0628\u0623\u0643\u0648\u0627\u062f\u0647\u0627 \u0627\u0644\u062f\u0642\u064a\u0642\u0629\u060c \u0627\u0644\u062e\u0637\u0648\u0637\u060c \u0646\u0628\u0631\u0629 \u0627\u0644\u0643\u062a\u0627\u0628\u0629\u060c \u0648\u0623\u0645\u062b\u0644\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0635\u062d\u064a\u062d\u0629 \u0648\u062e\u0627\u0637\u0626\u0629 \u2014 \u0628\u062d\u064a\u062b \u064a\u0633\u062a\u0637\u064a\u0639 \u0623\u064a \u0634\u062e\u0635 (\u0645\u0635\u0645\u0645 \u062c\u062f\u064a\u062f\u060c \u0645\u0648\u0638\u0641 \u062a\u0633\u0648\u064a\u0642\u060c \u0634\u0631\u064a\u0643 \u062e\u0627\u0631\u062c\u064a) \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0647\u0648\u064a\u0629 \u0628\u0634\u0643\u0644 \u0645\u062a\u0633\u0642 \u062f\u0648\u0646 \u0627\u0644\u0631\u062c\u0648\u0639 \u0625\u0644\u064a\u0643 \u0634\u062e\u0635\u064a\u0627\u064b \u0641\u064a \u0643\u0644 \u0645\u0631\u0629.<\/p>\n\n\n\n

              \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0630\u064a \u064a\u0641\u0635\u0644 \u0628\u064a\u0646 \u0645\u062a\u062c\u0631 \u0644\u0647 “\u0634\u0639\u0627\u0631 \u062c\u0645\u064a\u0644” \u0648\u0645\u062a\u062c\u0631 \u0644\u0647 “\u0647\u0648\u064a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629”. \u0628\u062f\u0648\u0646 \u062f\u0644\u064a\u0644 \u0645\u0648\u062b\u0651\u0642\u060c \u0643\u0644 \u0634\u062e\u0635 \u064a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u2014 \u0645\u0635\u0645\u0645 \u0645\u0646\u0634\u0648\u0631\u060c \u0645\u0635\u0648\u0651\u0631\u060c \u062d\u062a\u0649 \u0623\u0646\u062a \u0634\u062e\u0635\u064a\u0627\u064b \u0628\u0639\u062f \u0633\u062a\u0629 \u0623\u0634\u0647\u0631 \u2014 \u0633\u064a\u062a\u062e\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0642\u0644\u064a\u0644\u0627\u064b \u0641\u064a \u0643\u0644 \u0645\u0631\u0629\u060c \u0648\u062a\u062a\u0631\u0627\u0643\u0645 \u0647\u0630\u0647 \u0627\u0644\u0641\u0631\u0648\u0642\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u062d\u062a\u0649 \u062a\u0641\u0642\u062f \u0627\u0644\u0647\u0648\u064a\u0629 \u062a\u0645\u0627\u0633\u0643\u0647\u0627.<\/p>\n\n\n\n

              \u0645\u0627\u0630\u0627 \u064a\u062d\u062a\u0648\u064a \u062f\u0644\u064a\u0644 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u061f<\/h3>\n\n\n\n

              \u0644\u0627 \u062a\u062d\u062a\u0627\u062c \u0648\u062b\u064a\u0642\u0629 \u0645\u0646 \u062e\u0645\u0633\u064a\u0646 \u0635\u0641\u062d\u0629 \u0643\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649\u061b \u0646\u0633\u062e\u0629 \u0645\u0646 \u0635\u0641\u062d\u062a\u064a\u0646 \u0625\u0644\u0649 \u0623\u0631\u0628\u0639 \u0635\u0641\u062d\u0627\u062a \u062a\u0643\u0641\u064a \u062a\u0645\u0627\u0645\u0627\u064b \u0644\u0645\u062a\u062c\u0631 \u0646\u0627\u0634\u0626:<\/p>\n\n\n\n

                \n
              1. \u0627\u0644\u0634\u0639\u0627\u0631:<\/strong> \u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629\u060c \u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u0645\u0635\u063a\u0651\u0631\u0629\u060c \u0627\u0644\u0646\u0633\u062e\u0629 \u0623\u062d\u0627\u062f\u064a\u0629 \u0627\u0644\u0644\u0648\u0646\u060c \u0648\u0627\u0644\u0645\u0633\u0627\u062d\u0629 \u0627\u0644\u0641\u0627\u0631\u063a\u0629 \u0627\u0644\u062f\u0646\u064a\u0627 \u062d\u0648\u0644\u0647.<\/li>\n\n\n\n
              2. \u0627\u0644\u0623\u0644\u0648\u0627\u0646:<\/strong> \u0623\u0643\u0648\u0627\u062f HEX \u0648RGB \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0644\u0643\u0644 \u0644\u0648\u0646\u060c \u0645\u0639 \u062a\u062d\u062f\u064a\u062f \u0623\u064a\u0647\u0627 \u0623\u0633\u0627\u0633\u064a \u0648\u0623\u064a\u0647\u0627 \u0644\u0644\u062e\u0644\u0641\u064a\u0627\u062a \u0641\u0642\u0637.<\/li>\n\n\n\n
              3. \u0627\u0644\u062e\u0637\u0648\u0637:<\/strong> \u0627\u0633\u0645 \u0639\u0627\u0626\u0644\u0629 \u0627\u0644\u062e\u0637 \u0627\u0644\u0639\u0631\u0628\u064a \u0648\u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u060c \u0648\u0623\u0648\u0632\u0627\u0646\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 (\u0639\u0646\u0627\u0648\u064a\u0646 \u0645\u0642\u0627\u0628\u0644 \u0646\u0635\u0648\u0635).<\/li>\n\n\n\n
              4. \u0646\u0628\u0631\u0629 \u0627\u0644\u0635\u0648\u062a:<\/strong> \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062b\u0644\u0627\u062b \u0627\u0644\u062a\u064a \u062a\u0635\u0641 \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0643\u062a\u0627\u0628\u0629\u060c \u0645\u0639 \u0645\u062b\u0627\u0644 \u062c\u0645\u0644\u0629 \u0635\u062d\u064a\u062d\u0629 \u0648\u0623\u062e\u0631\u0649 \u062e\u0627\u0637\u0626\u0629.<\/li>\n\n\n\n
              5. \u0623\u0645\u062b\u0644\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062e\u0627\u0637\u0626\u0629:<\/strong> \u062a\u0645\u062f\u064a\u062f \u0627\u0644\u0634\u0639\u0627\u0631\u060c \u062a\u063a\u064a\u064a\u0631 \u0623\u0644\u0648\u0627\u0646\u0647\u060c \u0648\u0636\u0639\u0647 \u0639\u0644\u0649 \u062e\u0644\u0641\u064a\u0629 \u0645\u062a\u0639\u0627\u0631\u0636\u0629 \u2014 \u0631\u0624\u064a\u0629 \u0627\u0644\u062e\u0637\u0623 \u0628\u0635\u0631\u064a\u0627\u064b \u0623\u0648\u0636\u062d \u0645\u0646 \u0642\u0631\u0627\u0621\u062a\u0647 \u0646\u0635\u0627\u064b.<\/li>\n<\/ol>\n\n\n\n

                \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0647\u0648\u064a\u0629 \u0639\u0628\u0631 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0645\u0627\u0633<\/h2>\n\n\n\n

                \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0628\u0642\u0649 \u0641\u064a \u0645\u0644\u0641 \u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u062d\u062f \u0644\u0627 \u062a\u064f\u0628\u0646\u064a \u0639\u0644\u0627\u0645\u0629 \u2014 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u062a\u0638\u0647\u0631 \u0641\u064a \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0645\u062a\u0633\u0642 \u0639\u0628\u0631 \u0643\u0644 \u0645\u0643\u0627\u0646 \u064a\u0644\u062a\u0642\u064a \u0641\u064a\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0645\u062a\u062c\u0631\u0643:<\/p>\n\n\n\n